現代人的壓力愈來愈大,每個人也都有著各自的煩惱,人們開始尋找能夠安慰身心的事物來撫平內心的不愉快,可愛的事物更是受人歡迎。本研究將找出對於可愛絨毛玩偶的喜愛偏好以及排名,此偏好是否會因2D圖片與製成玩偶後的照片產生差異,以及在不同情緒狀況下是否會受到影響。實驗流程將分為三個階段,第一階段為問卷調查,找尋較受歡迎的可愛絨毛玩偶範圍。第二階段將使用眼動儀,測量受測者的眨眼頻率、視線範圍。第三階段為SAM問卷評估,使受測者衡量這些圖片在他心中的位置。期望能提供相關可愛絨毛玩偶的偏好程度,從而去設計更吸引大眾的玩偶商品。並且提供商家引導消費者情緒的依據,藉此營造更有利雙方的商家環境。 The pressure of modern people is increasing, and everyone has their own troubles. People start to look for things that can comfort their body and mind to soothe their unhappiness. Cute things are even more popular.This study will find out the preference and ranking of cuddly plush dolls, whether this preference differs between 2D pictures and photos after the doll is made, and whether it is affected by different emotional conditions.The experimental process will be divided into three stages. The first stage is a questionnaire survey to find the more popular range of cute plush dolls. In the second stage, eye trackers will be used to measure the subject's blink rate and line of sight. The third stage is the SAM questionnaire assessment, which allows the subject to measure the position of these pictures in his mind.It is expected to provide the preference of related cute plush dolls, so as to design doll products that are more attractive to the public. And provide a basis for businesses to guide consumers' emotions, thereby creating a more favorable business environment for both parties.