本研究以行銷策略分析 4C理論架構作為理論基礎，進行對目標酒業代理商合作之三百家通路商進行分析，結果發現，對於實體通路商來說，因為酒類屬於高單價產品，具備良好地段的便利性、店面裝潢氛圍、即時送貨服務及優惠上，這些因素均屬於直接的實質影響，因此對於業績上具備顯著影響。
另外由於疫情影響，造成酒類通路商業績影響，傳統通路商在未來需要增加對小額消費者的重視，包含客戶意見回饋機制、實體酒類活動及相關宣傳文宣，最後從策略行銷分析上來說，因應消費者年輕化的趨勢，傳統通路商在網路社群媒體的經營上，必須投入更多的行銷資源。
This research is using 4C framework of strategic marketing as the theoretical basis to
analyze the 300 distributors of the target wine agent. Because wine is a high-end product,
so if the distributors have the advantage factors of a good location, well-decorated
atmosphere, quickly-delivery service, and special offers. These factors have a
significant impact on the performance. In addition, due to the impact of the Covid-19,
traditional distributors need to increase their focus on small consumers, including
customer feedback mechanisms, physical wine events and related promotions.
