在地特色影像行銷之成效分析 以南投縣鹿谷鄉小半天休閒農業區為例

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題名:	在地特色影像行銷之成效分析以南投縣鹿谷鄉小半天休閒農業區為例 Analysis of the Effectiveness of Local Characteristic Image Marketing: Taking the Xiaobantian Recreational Agricultural Area in Nantou County as an Example
作者:	林建興 LIN, CHIEN-HSIN
貢獻者:	生物資訊與醫學工程學系
關鍵詞:	影像行銷;休閒農業;小半天休閒農業區;新興體驗;縮時攝影 Image Marketing;Leisure farming;Small half-day leisure agricultural area;Emerging Experience;Time lapse photography
日期:	2022
上傳時間:	2022-06-15 02:42:16 (UTC+0)
出版者:	亞洲大學
摘要:	科技帶來的時代，讓影像行銷更具吸引力！近年來台灣休閒農業雖蓬勃發展，許多休閒農業區卻因缺乏區隔性特色，承受著龐大競爭壓力。為進一步拓展消費市場及知名度，並提升休閒農業之競爭優勢，本論文以南投縣鹿谷鄉小半天休閒農業區為例，研究其利用在地得天獨厚自然資源及創造新興體驗活動，拍攝影像及後製縮時攝影放置於社團法人南投縣鹿谷鄉小半天休閒農業區發展協會之Facebook社群媒體發布之數位行銷成效分析，並採用深度訪談方式進行研究調查分析，探討其影像行銷成效及影響，以期提供給公私部門做為未來行銷各個休閒農業區產業規劃之參考。 The era brought by technology,Make image marketing more attractive!Although Taiwan's leisure agriculture has flourished in recent years,Many recreational agricultural areas lack distinctive features,under enormous competitive pressure.In order to further expand the consumer market and popularity,And enhance the competitive advantage of leisure agriculture,This paper takes Xiaobantian Leisure Agricultural Area in Lugu Township, Nantou County as an example,Study its use of the unique natural resources and create new experience activities, Analysis of the digital marketing effect of shooting video and post-production time-lapse photography on the Facebook social media of Xiaobantian Leisure Agricultural Area Development Association of Lugu Township, Nantou County,Analysis of the digital marketing effect of shooting video and post-production time-lapse photography on the Facebook social media of Xiaobantian Leisure Agricultural Area Development Association of Lugu Township, Nantou County,And use in-depth interviews to conduct research investigations and analysis,Discuss the effectiveness and influence of its video marketing,In order to provide the public and private sectors as a reference for the future marketing of the industrial planning of various leisure agricultural areas.
顯示於類別:	[Department of Information Communication] Theses & dissertations

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