百香果的學名是西番蓮、是一種多年生的攀緣植物以及熱帶亞熱帶水果。其原產自南美洲，目前盛行在歐洲、美洲和澳大利亞的水果市場，因其含有100多種水果的香味而得名。在中國大陸百香果產業發展過程中卻存在著諸多問題亟待解決，如百香果種苗雜亂、種植規模化程度較低、農資市場比價混亂、種植技術比較落後、綜合利用程度不高、宣傳推廣力度比較小、監管機制不健全等問題。因此探尋臺商赴中國大陸經營百香果產業路徑和優化發展對策是極其有必要的。
本論文在深入調查和瞭解臺商赴中國大陸經營百香果產業現狀的基礎上，找出臺商赴大陸經營百香果產業在發展過程中存在的問題，並採用進行SWOT分析方法分析臺商赴大陸經營百香果產業發展的優勢和劣勢，以及未來面臨的發展機遇和挑戰等。接著以福建省百香果產業示範園為典型案例深入剖析了臺商赴大陸經營百香果產業發展已取得的成就，結合對相關行業代表的深度採訪，最後從政府、行業和企業等層面提出臺商赴大陸經營百香果產業發展的對策與建議，從而進一步促進中國大陸百香果產業持續健康穩定的發展。
Passion fruit, is a perennial climber and a tropical and subtropical fruit. Originally from South America, it is currently popular in fruit markets in Europe, America and Australia, and is named for its aroma containing more than 100 fruits. However, there are many problems to be solved, such as disorderly seedlings, low scale planting degree, relatively backward planting technology, and so on. Therefore, it is extremely necessary to explore the path of Taiwan businessmen to operate passion fruit industry in Mainland China and optimize the development countermeasures.
Based on an in-depth investigation and understanding of the current situation of passion fruit industry in mainland China, this paper identifies the problems in the development process of passion fruit industry in mainland China and analyzes the strengths and weaknesses as well as the opportunities and threatens faced by Taiwanese businessmen in the future by using SWOT analysis. Then, by taking the Fujian passion fruit demonstration park as an example, the paper conducted interviews from the levels of government, industry, and enterprises, trying to analyze the achievements of Taiwanese businessmen in the development of passion fruit industry in Mainland China and finally proposed countermeasures and suggestions to further promote the development of passion fruit industry.
