田園綜合體的開發評估 --以山東菏澤市牡丹區安興鎮為例

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Title:	田園綜合體的開發評估 --以山東菏澤市牡丹區安興鎮為例 Anxing Township, Shangdong, China: Pastoral complex Pastoral complex development assessment
Authors:	張杰優 CHANG, JIE-YU
Contributors:	經營管理學系
Keywords:	田園綜合體;專家訪談;SWOT 分析 Rural Complex;The Development Evaluation;SWOT
Date:	2022
Issue Date:	2022-06-13 06:54:27 (UTC+0)
Publisher:	亞洲大學
Abstract:	本文研究的目的是用山東菏澤市牡丹區安興鎮為個案進行田園綜合體的開發評估，利用專家訪談法及SWOT分析法進行研究，根據當地地理環境適合泛舟、溪邊烤肉，因此採行河邊農業加商業旅遊區進行開發，再者以當地原有廣大面積的海棠樹做為農業及三產融合的核心元素，以海棠樹加上趙王河發展景觀旅遊，做為安興鎮田園綜合體的主題。 The purpose of this study is to use Anxing Town, Mudan District, Heze City, Shandong Province, as a case to evaluate the development of pastoral complex, and adopt the approaches of the expert interviews and the SWOT analysis method to study. According to the local geographical environment, it is suitable for boating and stream barbecue. Moreover, the riverside agricultural and commercial tourism area is implemented for development. In addition, the original large area of local Begonia trees are taken as the core element of agriculture and the integration of three industries, and the development of landscape tourism with Begonia trees and Zhaowang River is taken as the theme of rural complex in Anxing town.
Appears in Collections:	[Department of Business Administration] Theses & dissertations

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