近年來，創新創意商品已漸漸席捲各產業，透過系統化、資訊化設計流程將創新模型進行建構，透過資訊透明化轉換既有的流程與模式。整體而言，系統化設計流程重視實際操作而系統設計方法重視設計邏輯思考，由方法相同與不同的互相比較，可提供不同的設計案例進行選擇以發展創新流程。本研究以文創商品行銷策略為基礎，探討Zuny品牌，收集他們的產品特色與創意，並彙整行銷策略以供大眾瞭解，並且購買、使用以傳遞品牌價值。本研究以Zuny公司為案例，了解企業行銷自身遇到的問題以及產品的特點，挑選出合適的行銷方式並推廣到市場，拉近與消費者的距離，甚至進而開發良好之生態系統，讓民眾能夠更接近這個產業，也能讓資源有效利用。
In recent years, innovative and creative products have gradually swept through various industries, and innovative models have been constructed through systematic and informational design processes to transform existing processes and models through information transparency. On the whole, the systematic design process emphasizes the actual operation and the system design method pays attention to the design logic thinking. Comparing the same method with different ones, different design cases can be provided to select and develop the innovation process. Based on cultural and creative product marketing strategy, this study explores the Zuny brand, collects their product features and ideas, and integrates marketing strategies for the public to understand, and purchase and use to deliver brand value. This study takes Zuny as a case to understand the problems encountered by the company's marketing and the characteristics of its products, select appropriate marketing methods and promote them to the market, draw closer to consumers, and even develop a good ecosystem for the public. Being able to get closer to this industry can also make efficient use of resources.
