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    題名: 國中生使用YouTube行為之相關研究
    A Study on Using of YouTube by Junior High School Student
    作者: 蘇盈滿
    SU, YING-MAN
    貢獻者: 生物資訊與醫學工程學系
    關鍵詞: 國中生;使用與滿足;YouTube
    YouTube;junior high school students;Use and Gratifications Theory
    日期: 2020
    上傳時間: 2020-04-06 06:09:04 (UTC+0)
    出版者: 亞洲大學
    摘要: YouTube是網路普及以來國人最常使用的線上影音平台，然而目前尚未有針對國中生使用YouTube的相關研究出現，因此本研究以使用者的角度出發，運用「使用與滿足」理論，探討國中生對於YouTube的使用動機、使用黏著度的狀態以及有沒有因為人口特質而有所不同，並且了解使用動機、使用黏著度、使用滿足程度三者之間的關係，另外也探討YouTube對國中生的影響，研究發現結果如下：
    1. 使用黏著度在學校所在地區上沒有明顯差異，九年級、男生使用的黏著度會較高。
    2. 使用動機以娛樂性動機為主，社交性動機較低，學校所在地區動機沒有明顯差異，資訊性動機九年級比七年級強，男生三項動機都比女生高。
    3. 娛樂性動機強對使用黏著度高影響較大，資訊性則影響不顯著。
    4. 娛樂性、資訊性動機強使用滿足程度會較高，社交性則影響不顯著。
    5. 黏著度和滿足程度有顯著的正向關係
    6. 九年級較高比例在YouTube上接觸過不當資訊。
    7. YouTube對男生的影響較大。
    YouTube is the most popular online video sharing website for Taiwan since the popularity of the Internet. However, there has not been any research on the use of YouTube by junior high school students. Therefore, this research is based on the user’s angel and uses Use and Gratifications Theory to discuss junior high school students for YouTube ’s motives, stickiness and whether it differs based on demographic characteristics and understand the relationship between motives, stickiness, and satisfaction and explore the impact of YouTube on junior high school students. The research findings are as follows:
    1. There is no significant difference in the use of stickiness in the area where the school is located. The stickiness of ninth grade and boys are higher.
    2. Use motive is mainly amusement motive, social motive is low, there is no significant difference between the area where the school is located, information motive of ninth grade is stronger than seven grade, and three motives of boys are stronger than girls.
    3. Strong amusement motive has a greater impact on the high stickiness, but the informational motive will not be significant.
    4. For amusement and informational motives, the use of satisfaction will be higher, but the social influence will not be significant.
    5. There is a significant positive relationship between stickiness and satisfaction
    6. A high percentage of ninth grade students have been exposed to inappropriate information on YouTube.
    7. YouTube has a bigger impact on boys.
    顯示於類別:[生物資訊與醫學工程學系 ] 博碩士論文

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