觀光旅遊業日益盛行，隨著國內外遊客的增加，住宿需求也隨之增加，帶動旅館產業的快速發展，許多住宿服務業相繼出現，在美學經濟之下朝向時尚精品旅館的風格發展，試圖設計出別具一格的風格特色的旅館，希望能吸引消費者的目光，觸發消費者入住旅館的行為意圖。因此本研究以某精品旅館的消費者為研究對象，目的為探討美學經濟與消費者行為之相關性。而本研究利用迴歸分析，證實美學經濟與消費者行為兩兩之間呈現顯著正向關，意味著若精品旅館在當消費者感受到旅館的用心經營，加強美學設計與旅館整體氛圍，在住宿的整體過程中，也會對旅館的評價提升，認為花費物有所值，達到吸引消費者的效果。
Tourism and tourism are becoming more and more popular. With the increase of domestic and foreign tourists, the demand for accommodation has also increased, which has driven the rapid development of the hotel industry. Many accommodation service industries have appeared one after another, and they are developing towards the style of fashion boutique hotels under the aesthetic economy. A hotel with a distinctive style, hoping to attract the attention of consumers and trigger the consumer's intention to stay at the hotel. Therefore, this study takes the consumers of a boutique hotel as the research object, in order to explore the correlation between aesthetic economy and consumer behavior. This study uses regression analysis to confirm that there is a significant positive relationship between the aesthetic economy and consumer behavior, which means that if the boutique hotel feels the hotel's intentional management, enhance the aesthetic design and the overall atmosphere of the hotel, stay in the accommodation. In the overall process, the evaluation of the hotel will be upgraded, and the cost will be value for money to achieve the effect of attracting consumers.
