台灣氣動工具產業藍海策略之研究

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Title:	台灣氣動工具產業藍海策略之研究 A Study on Blue Ocean Strategy of Pneumatic Industry in Taiwan
Authors:	洪倍欽 Hung, Pei-Chin
Contributors:	經營管理學系碩士在職專班
Keywords:	藍海策略;價值創新;價值曲線;氣動工具產業 Blue Ocean Strategy,;Value Innovation;Value Curve;Pneumatic Industry
Date:	2019
Issue Date:	2019-11-11 02:09:46 (UTC+0)
Publisher:	亞洲大學
Abstract:	本文沿用Kim與Mauborgne(2005）所提出之藍海策略為理論依據，為台灣氣動工具產業找出藍海策略，以在競爭的產業環境中如何保有現存的競爭優勢，為本文主要研究目的。研究架構以藍海策略所提出之四個行動架構：消除、降低、提升、創造，再利用專家訪談得到台灣氣動工具產業藍海策略之因素架構，最後再以AHP層級分析法計算各層因素權重比例，以歸納出台灣氣動工具產業藍海策略的關鍵成功因素。研究發現，台灣氣動工具藍海策略之關鍵成功因素，首重創造構面，其次為提升、消除與降低構面，其中以加工精密創造氣動工具生命週期，為首要市場藍海策略；以專利設計創造氣動工具附加價值，可保有市場競爭力；以品質創造保固期，可強化客戶對台灣氣動工具信心；消除台灣氣動工具之不穩定性，可有效降低維護成本；降低台灣氣動工具製造流程之不良率，對提升產業競爭優勢效果有限。故提出幾點建議：1.應提升台灣氣動工具使用生命週期，回應顧客對氣動工具使用壽命的重視度；2.應提升台灣氣動工具附加價值，製造產品區隔與差異化；3.需長期關注與修正氣動工具之產品穩定度，方能提升顧客對台灣氣動工具使用信心；4.應以製造服務與銷售服務方式，協助客戶擺脫對台灣氣動工具之使用疑慮；5.降低成本提高競爭力已非氣動工具市場競爭主要思維，應逐漸以非價格競爭突圍市場。 This paper is based on the blue ocean strategy by Kim and Mauborgne. According to the strategies proposed, we can find the blue ocean strategy in the highly competitive market in Taiwan Pneumatic Industry. Under the premise of not sacrificing the profit generated by the company, we can break the traditional corporate’s way of doing businesses by four actions framework: create, reduce, eliminate, and raise. Through these four actions framework we can find the key success factors in Taiwan pneumatic industry. This study applying the Analytic Hierarchy Process (AHP) to acquire the factor structure. By collecting data from surveys, we can apply with induction and find the weight ratio. This weight ratio can be further used in the professions in strategies in Taiwan pneumatic industry. The key success factors of blue ocean strategy in Taiwan pneumatic industry is to primarily create several dimensions, and elevate the life cycle of air tools in Taiwan in return to reflect the customers’ needs.
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