共同供應契約再購買意願因素之探討

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題名:	共同供應契約再購買意願因素之探討 Exploring Influencing Factors of Inter-entity Supply Contract Repurchase Intention
作者:	游景明 YU, CHING-MING
貢獻者:	經營管理學系碩士在職專班
關鍵詞:	政府採購;共同供應契約;再購意願 Government Procurement;Inter-entity Supply Contract;Repurchase Intention
日期:	2019
上傳時間:	2019-11-11 01:56:20 (UTC+0)
出版者:	亞洲大學
摘要:	政府採購市場規模極為龐大，為了因應龐大之財物或勞務採購，特別訂定共同供應契約實施辦法。在其共同供應契約辦法制度下，大幅降低了政府採購成本。藉由共同契約進行採購的機關逐年增加，使得共同供應契約採購市場的重要性逐漸提升。因此有愈來愈多的廠商投入到共同供應契約市場中；然而也因此造成每一個供應項次的供應商數量都極為眾多。供應商之間以互相競爭的方式來取得機關訂購。欲爭取機關下訂採購，廠商可能必須透過產品品質、功能、後續服務或降價方式來爭取訂單。本研究目的即在於透過政府機關採購人員的角度來了解政府機關在採購時，面對眾多廠商其選擇因素為何，進而瞭解機關於共同供應契約市場中之再購意願因素。本研究採用訪談法，透過與現任之政府機關採購人員面對面之訪談，直接探討採購人員對於廠商選擇之因素。透過本研究探討出政府採購人員在進行採購時所重視之因素為「廠商服務品質」。亦即共同供應契約市場較偏向顧客導向。故廠商在經營方面須以政府機關立場來做其市場經營策略。在現今以顧客為導向的商業市場中，企業品牌形象優劣會帶給顧客不同的感知與感受，對於顧客之再購意願或是吸引新顧客之方面皆會產生影響，連帶亦會關係到其營運的好壞。透過本研究期望能讓共同供應契約市場買賣雙方溝通更加順暢達成雙贏。 The scale of government procurement market has always been extremely large. In order to respond to huge amounts of property or labor purchases, thegovernment constituted “Regulations for The Implementation of Inter-entity Supply Contracts”. Under the system of Inter-entity Supply Contracts, the government procurement cost decreased substantially.The number of government agencies which makes repurchase increases year by year thanks to this contract and also promotes the importance of Inter-entity Supply Procurement Market to grow.As a result, more and more manufacturers are investing in the Inter-entitySupply Contract market; however, the number of suppliers for each supply line is becomingoversaturated.The suppliers compete with each other to gain orders from government agencies. With the aim of gaining the orders from government agencies, suppliers may compete for the orders through the product’s quality, functions, after-sales service or price reductions. The purpose of this study is to understand the choices of in the procurement of government agency contracts, and to understand the repurchasing factorsin the inter-entity supply contract market. This study focuses on the perspective of government buyers to understand when agenciesrepurchase in the Inter-entity Supply Contracts market and what the selection factor is when they face with a large number of suppliers. This study also explores the repurchasing intention influencing government agencies using the Inter-entity Supply Contract.This research adopts the interview method of research.We will directly examine the selection factors about procurement personnel choices of suppliers, through face-to-face interviews with the existing purchasers from governmental institutions.Through this study, we explored the Inter-entity Supply Contracts market and how its focus is customer-oriented.Commoncommunication. Through this research, we hope for better communication between buyers and sellers in the Inter-entity Supply Contracts market in order to achieve more in the future.
顯示於類別:	[經營管理學系 ] 博碩士論文

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