台灣中小型機械製造業經營市場策略探討：利鋼機械工業為例

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题名:	台灣中小型機械製造業經營市場策略探討：利鋼機械工業為例 Discussion on The Market Strategy of Taiwan's Small and Medium-sized Machinery Manufacturing Industry : Take LihGang Machinery CO.,LTD as an Example
作者:	曾文彥 TSENG, WEN-YEN
贡献者:	經營管理學系碩士在職專班
关键词:	中小型企業;經營策略;行銷策略;留才策略;品德操守 Small and medium business;Busine strategy;Marketing Strategy;Human resource strategy;Ethical practice
日期:	2019
上传时间:	2019-11-05 09:02:23 (UTC+0)
出版者:	亞洲大學
摘要:	本論文主要在探討台灣中小型機械製造業之經營策略，以創立經營 30年的利鋼機械工業股份有限公司為例進行個案研究。研究者本身是企業第二代，採取描述性個案研究方法，分析家族企業創立與傳承過程中的問題和解決方案機械業創業初期投資金額都很龐大，因為現代機械大部分都是以CNC去發展，設備價格高昂，所以創業籌措資金是最關鍵的要素。要靠個人獨資成立具備獨立接單的機械加工廠實屬不易，「股份有限公司」這種運作模式是比較容易獲取資金的現代化企業型態。但是初創業者要怎麼去取得股東與員工信任，經營者的自我要求以及修為是取得信任的關鍵。經營企業是全面的，很難只由某些層面論斷成敗，經營整體的策略須先獲得人心，在行銷策略方面鎖定利基市場，人力策略採取以營造適合年輕人的工作環境等等。本論文由幾個構面進行分析探討，包括制衡機制、財務透明化、人事制度、風險控管、企業社會責任、利益共享、人力培養、技術提升。本論文之結論，經營者之品德修養影響到企業之長遠發展，要維持企業競爭力不止要想辦法創造利潤，還要以互利經營理念去施行。因為人是企業的根本，營造適合年輕人的工作環境就是必要的先做的，提供給其他中小型機械製造業及準備創業者參考。 This paper focuses on the business strategy of small and medium-sized machinery manufacturing industry in Taiwan. The study was conducted by the researcher Lihgang Machinery Co., Ltd., which has been operating for 30 years. The case study was conducted using a single case. The researcher is the entrepreneur himself, Use descriptive case study. The initial investment of machinery manufacturing for entrepreneurs is huge, because most of the modern machinery development toward the high cost CNC equipment, so the venture capital collecting is a key factor. It is not easy to set up a mechanical processing plant with independent orders by individual proprietorship. The operation mode of Corporation should be more meet with modernization requirements, but generally how the early entrepreneurs gain trust from shareholders and employees in the beginning, Self-cultivation of the entrepreneur is the key to gaining trust. Therefore, this study focuses on the willingness of the entrepreneur and the business philosophy of giving back to the society. It is difficult to judge the comprehensiveness of business entrepreneur from some aspects. The overall strategy of management first gained popularity. Marketing strategy market segmentation locks niche market, Human resource management strategy creates a work environment that is suitable for young generation. The actual practice is analyzed by several facets, including checks and balances, financial transparency, establishment of cash flow statements, personnel systems, risk control, corporate social responsibility, benefit sharing, and human resource development. Technology upgrades.
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