探討綜合格鬥健身房服務品質之研究

ASIA unversity > 管理學院 > 經營管理學系 > 博碩士論文 > Item 310904400/112341

Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/112341

Title:	探討綜合格鬥健身房服務品質之研究 Explore the Service Quality of the Comprehensive Fighting Gym
Authors:	蕭宗育 SIAO, ZONG-YU
Contributors:	經營管理學系碩士在職專班
Keywords:	服務品質;二維品質模式;綜合格鬥;健身房 Service Quality;Two-Dimensional Quality Mode;Mixed Fighting;Gym
Date:	2019
Issue Date:	2019-10-29 09:04:29 (UTC+0)
Publisher:	亞洲大學
Abstract:	近年來國人對運動的需求日漸增加，政府部門全力推廣體育運動，民間亦投入大量資金，籌建運動俱樂部，致使運動俱樂部已成為民眾休閒健康的場所。運動健身產業屬於高度服務性行業，關鍵成功要素為「滿意度」，以顧客滿意來提升消費，藉以增加財務收益，財務穩定產業才得以長遠經營，綜合格鬥健身房才得以永續推廣，而非惡性倒閉，引發社會問題或重大事件，造成產業觀感不佳。本研究探討目前綜合格鬥健身房服務品質、滿意度與消費後行為之研究，期望能幫助各綜合格鬥健身房在經營上有明確的方向，並且在教學與週邊服務上能夠精進，得知自身服務品質後，有效掌握學員滿意度，能產生滿意的消費後行為，保持穩定獲利得以長遠經營，將綜合格鬥健身房產業持續推廣發揚。進一步透過KANO分析來了解消費者對於各項服務品質要素歸類，在33項服務品質要素中，魅力品質有1項，一維品質有7項，當然品質有2項，無差異品質有12項，反轉品質或無效品質有0項。 In recent years, the demand for sports by Chinese people has been increasing. The government departments have made great efforts to promote sports. The private sector has also invested a lot of money to build sports clubs, which has made sports clubs a place for leisure and health. The sports and fitness industry is a highly service industry. The key success factor is “satisfaction”. Customer satisfaction is used to increase consumption, so as to increase financial income. The financial stability industry can be operated in the long run. The comprehensive fighting gym can be promoted continuously, not vicious. Closing, causing social problems or major events, caused a bad perception of the industry. This study explores the current service quality, satisfaction and post-consumer behavior of the MMA gymnastics. It is expected to help the MMA gyms have a clear direction in their operations, and they can improve their teaching and peripheral services and learn about their service quality. Effectively master the satisfaction of the trainees, produce satisfactory post-consumer behaviors, maintain stable profitability and long-term management, and continue to promote the comprehensive fighting gym industry. Further through KANO analysis to understand consumers' classification of various service quality factors, among the 33 service quality factors, there are 1 charm quality, 7 one-dimensional quality, of course 2 quality, 12 quality without difference quality. There are 0 items for reverse quality or invalid quality.
Appears in Collections:	[經營管理學系 ] 博碩士論文

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