中部高爾夫球俱樂部參與者參與動機與滿意度之研究

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题名:	中部高爾夫球俱樂部參與者參與動機與滿意度之研究 A Study of Participation Motivation and Satisfaction among Participants of Golf Clubs in Central Taiwan
作者:	朱學仁 Chu, Hsueh-Jen
贡献者:	經營管理學系碩士在職專班
关键词:	高爾夫球;俱樂部;參與動機;滿意度 Golf、Clubs;Participation motivation;Satisfaction
日期:	2019
上传时间:	2019-10-29 09:01:06 (UTC+0)
出版者:	亞洲大學
摘要:	本研究目的旨在探討臺灣中部高爾夫球俱樂部不同背景變項的參與者參與動機及滿意度之差異情形，並探討參與者參與動機及滿意度之相關情形。本研究方法採用問調查法，針對臺灣中部五間高爾夫球俱樂部會員為本研究問卷發放對象，共發出問卷280份，回收問卷數280份，有效問卷269份。問卷資料採用以敘述性統計分析、因素分析、信度分析、獨立樣本T檢定(t-test)及單因子變異數分析（ANOVA）及迴歸分析進行各項比較，各變項間經比較後如有顯著差異者則再利用雪費法（Scheffe）進行事後多重比較。結果發現：一、休閒成就與紓壓環境對環境與價格滿意度有顯著正面影響。二、休閒成就與紓壓環境對服務與人員滿意度有顯著正面影響。三、參與動機對滿意度有顯著正面影響。 This study aims to investigate the differences in participation motivation and satisfaction among members of golf clubs in Central Taiwan with different backgrounds, and explore correlation between participation motivation and satisfaction among participants. This study adopts the questionnaire survey method, with the respondents of this questionnaire comprising members of five golf clubs in Central Taiwan. A total of 280 questionnaires were distributed and successfully collected, where 269 collected questionnaires were valid. The questionnaire data were compared using various methods, including descriptive statistics, factor analysis, reliability analysis, independent samples t-test, one-way analysis of variance (ANOVA), and regression analysis. If there are significant differences between the variables upon comparison, post hoc multiple comparisons were made using Scheffé's method. The findings of this study are as follows: 1. The results show that leisure achievement and stress relief environment have a significant positive effect on environmental and price satisfaction. 2. Leisure achievement and stress relief environment have a significant positive effect on service and personnel satisfaction. 3. Participation motivation has a significant positive effect on satisfaction
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