根據中華民國經濟部調查數據顯示，目前台灣便利商店已高達10,800多家，是全世界密度第二高的國家僅次於南韓，在近幾年便利商店的普及化，使得市場越來越接近飽和，在此便利商店盛行的年代，需要以何種的管理模式，才能脫穎而出永續發展，正是本論文的研究目的。
本研究透過質性研究針對4位全家便利商店直營店店長以及加盟店店長進行深入訪談，了解加盟店與直營店各自經營上的困難，店長該具備什麼樣的觀念才能有效的管理經營店舖，同時在連鎖體系的統一管理模式下，直營店長與加盟店店長各自具備的職能將有什麼樣的差異。
本研究結果發現加盟店長在人員管理上的「流動率」、「薪水」、「人品」、「人員支援」四點為經營上遭遇的困難最多。而直營店長對「獲利平衡」此構面較為有感，對於必須取捨是否為了業績達標而自掏腰包這點上的較不平衡，此發現可提供母公司後續針對相關之問題進行進一步的研究討論。
According to the survey data of the Ministry of Economic Affairs of the Republic of China, there are currently more than 10,800 convenience stores in Taiwan, which is the second highest in the world after South Korea. In recent years, the popularity of convenience stores has made the market more and more saturated. In this era when convenience stores are prevalent, what kind of management model is needed to stand out for sustainable development is the research purpose of this paper.
Through the qualitative research, this research conducted in-depth interviews with the store managers of the four family convenience store direct stores and the franchise store managers to understand the difficulties in the operation of the franchise stores and the direct sales stores. What kind of concept should the store manager have in order to effectively manage the store? At the same time, under the unified management mode of the chain system, the functions of the direct store manager and the franchise store manager will have different differences.
The results of this study found that the franchise manager's "flow rate", "salary", "personality" and "personnel support" in personnel management were the most difficult to face in business. The direct store manager feels more about the “profit-making balance”. This is a relatively unbalanced point in the need to choose whether or not to pay for the performance. This discovery can provide the parent company with further research on related issues. discuss.
