運動網站內容分析之研究

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題名:	運動網站內容分析之研究 A Study on the Content Analysis of Sports Websites
作者:	陳俊銘 CHEN, CHUN-MING
貢獻者:	經營管理學系
關鍵詞:	職業運動聯盟網站;內容分析法;運動網站 Professional Sports Network;Website Content Analysis;Network Communication、Sports Media
日期:	2019
上傳時間:	2019-10-29 07:51:00 (UTC+0)
出版者:	亞洲大學
摘要:	本論文研製之運動傳播產業，正面臨著新興網路科技的衝擊，具有即時性、互動性、個人化的網路傳播新媒體，正逐漸風行全球。原本容易受限於運動人口不足、運動風氣不盛行而無法永續經營的運動傳播媒體產業，帶來一線生機。運動訊息透過網路傳播新媒體的媒介，將使得國內外各地區的大小賽事、各專業運動的賽事動態，都有機會透過網路傳遞到民眾的身邊。而這些新媒體的發展現況以及未來的發展趨勢，是目前亟需關注的。本研究旨在調查運動網路傳播新媒體產業之發展現況，調查的範圍為國外的運動網站排名前百大的運動傳播商業網站，分析其網站內容，進而探討它們經營成功的關鍵因子及商業經營模式。研究結果發現，網路傳播新媒體的媒體形勢朝向多元化發展，提供許多即時動態的資訊。而傳統的網路傳播也延伸到行動網路中，並藉由遊戲、社交網絡、互動機制等功能來滿足使用者的需求，在營運上並有可行的電子商務機制，使網站可獲得收益。研究的成果，將可以做為各國推動地區運動賽事運用網路傳播來服務民眾，並進而增加運動人口，提升運動風氣，同時也提供相關業者永續經營之參考。 A procedure is－Sports industry, is facing the impact of emergingnetwork technology, with real-time, interactive, personalized network of new media, is gradually popular in the world. Originally vulnerable to the lack of sports population, the movement is not popular and can not continue to operate the sports media industry, bringing a chance. Sports news through the network to spread the media of new media, will make the size of the various regions at home and abroad, the professional sports events, have the opportunity to pass through the Internet to the people around. And the development of these new media status and future development trends, is the urgent need to pay attention. The purpose of this study is to investigate the current situation of the development of the new media industry in the sports network. The survey covers the top 100 sports websites of foreign sports websites, analyzes the content of their websites, and explores the key factors of their success. Business model. The results of the study found that the network of new media media situation towards the diversified development, providing many real-time dynamic information. The traditional network communication also extends to the mobile network, and through the game, social networking, interactive mechanisms and other functions to meet the needs of users, in operation and a viable e-commerce mechanism, so that the site can be profitable. The results of the study will serve as a reference for countries to promote regional sports events to use the Internet to serve the public, and thus increase the sports population, enhance the sporting atmosphere, but also provide reference for the sustainable development of the relevant industry.
顯示於類別:	[經營管理學系 ] 博碩士論文

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