企業社會責任與股票報酬之研究

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Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/112232

Title:	企業社會責任與股票報酬之研究 An Investigation of Corporate Social Responsibility and Stock Return Performance of Enterprise
Authors:	賴思妤 Lai, Si-Yu
Contributors:	財務金融學系
Keywords:	事件研究法;天下CSR企業公民獎;股票報酬 Event Study;Corporate Social Responsibility;Stock Compensation
Date:	2019
Issue Date:	2019-10-28 01:09:44 (UTC+0)
Publisher:	亞洲大學
Abstract:	本文研究採取天下雜誌各年度天下企業公民獎之獲獎的大型企業為樣本進行研究，研究獲獎前10日至獲獎後10日，是否會反映在公司股票報酬上。本研究利用事件研究法，探討當某一事件發生時，股票市場價值上的波動，是否會引起股價之異常報酬 (abnormal returns, AR)。實證方法將樣本分為三種類型，一、2007年至2018年全體CSR樣本二、以產業分類為電子股與不含電子股之樣本三、排除金融風暴2010年至2018年體CSR樣本，結果發現，獲獎公司未必能提升公司股票報酬。 This paper studies the large-scale enterprises that have won the awards of the world's corporate citizenship awards in each year. The research will be reflected in the company's stock returns from the 10 day before the award to the 10 day after the award. This study uses the event research method to explore whether fluctuations in the stock market value when an event occurs will cause abnormal returns (AR). The empirical method divides the sample into three types. First, the entire CSR sample from 2007 to 2018. The industrial classification is the sample of electronic stocks and electronic stocks. 3. The CSR sample of the financial storm from 2010 to 2018 is excluded. It is found that the winning company may not be able to raise the company's stock returns.
Appears in Collections:	[Department of Finance] Theses & dissertations

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