以PEST分析模式探討革新公園的經營策略－以台北市民農園為例

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题名:	以PEST分析模式探討革新公園的經營策略－以台北市民農園為例 The Analysis of PEST and Corporate Strategic Planning for Innovative Park – The Example of Citizen Farm
作者:	柯淑媛 KE, SHU-YUAN
贡献者:	休閒與遊憩管理學系碩士在職專班
关键词:	永續發展;革新;市民農園 sustainable development;innovative parks;citizen farms
日期:	2019
上传时间:	2019-10-22 08:41:19 (UTC+0)
出版者:	亞洲大學
摘要:	市民農園的構想來自於永續發展與革新公園的概念，目的在於緩解經濟發展與環境發展之間的平衡，同時滿足國民對於生活品質和環境健康的需求。然而，市民農園發展至今已逐漸飽和，市民農園是否仍能符合現今國民的需求與世界趨勢?因此，本研究以PEST分析模型探討市民農園之革新公園的現況，並透過個案訪談方式探討農園主人與承租市民的互動。研究結果分別以政治因素、經濟因素、社會因素與科技因素來探討市民公園之革新公園的發展。研究結果發現透過政府政策的補助辦法與農會的技術輔導，可以幫助農園成功轉型，也可以達到市民的參與感與休閒娛樂的目的。透過有機農園的推廣，可以提升民眾對於維護自然生態和健康食品安全的意識。然而，市民農園栽種種類偏重於蔬果類，對於森林資源與土石資源的提升有限。此外，參與的市民以老年人居多，仍需要鼓勵青壯年人口的參與。未來市民農園的發展仍須考量全面性、多元化和全民參與等面向，以期達到永續發展的目標。 The concept of a citizen farm is derived from the concept of sustainable development and innovative parks. The aim of citizen farm is balancing the development between economy and environment, and meeting people’s needs for quality of life and health. However, the development of the public farms has gradually saturated. We need to know whether the citizen farms can still meet the needs and trends of world today. Therefore, this study used the PEST analysis model to evaluate the current situation of innovation parks in the citizen farm. We also evaluate the interaction between farm owners and tenants by case interviews. The study results were showed in four factors, including political factors, economic factors, social factors and technological factors. This study found that it can help the farmland to successfully transform, and also achieve the purpose of citizen participation and leisure and entertainment with the government policy subsidy and the technical assistance of the peasant association. Through the promotion of organic farms, the awareness of maintaining natural ecology and healthy food safety can be enhanced. But we also found the types of planting in the citizen farms are biased towards fruits and vegetables. It is hard to maintain forest resource and soil resource. On the other hand, the participating public is mostly elderly. It needs to encourage workers and young generation to work together. For the development of citizen farms, it still needs to consider comprehensive, diversified and national participation in order to achieve the goal of sustainable development.
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