固定翼超輕型載具同乘飛行者刺激尋求、體驗價值與持續參 與意願之研究

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題名:	固定翼超輕型載具同乘飛行者刺激尋求、體驗價值與持續參與意願之研究 Research on the use of fixed-wing ultra-light vehicles withpassengers to stimulate seeking, experience value andwillingness to participate
作者:	徐尚偉 Hsu, Shang-Wei
貢獻者:	休閒與遊憩管理學系碩士在職專班
關鍵詞:	輕航機;休閒航空;空域活動;體驗行銷 Light aircraft;leisure aviation;airspace activities;experience marketing
日期:	2019
上傳時間:	2019-10-22 08:06:13 (UTC+0)
出版者:	亞洲大學
摘要:	本研究主要欲瞭解固定翼超輕型載具活動參與者的刺激尋求、體驗價值與持續參與意願三者間的關係，並將實證結果將在推廣相關活動。本研究採用問卷調查法進行資料收集。以到社團法人台灣太亞航空休閒觀光暨發展協會體固定翼超輕型載具的參與者為研究對象。本研究發放數200份問卷，正回收200份，回收有效份數185份 (有效率為92.5％)。經過IBM SPSS 22.0版的統計分析後，本研究得到的結論如下：(一) 刺激尋求、體驗價值與持續參與意願三者呈顯著正向關係。(二)體驗價值在持續參與意願的影響力較高。綜合以上，本研究給與的建議分為給政府單位：(一)協助飛行協會飛行場之設施環境管理及維護，以增加體驗精彩度。 (二)定期舉辦動、靜態之活動，並鼓勵團體及學術單位參訪了解休閒航空及冒險活動之價值性。(三)訂定相關保險及安全規範，增加體驗信任感。此外，給飛行協會：(一)對飛行場之周邊環境審慎規劃安全，藉以讓同乘飛行者對於協會所提供的環境有良好的認識與信任感，進而提升體驗的價值感。(二) 飛行場棚廠之設施、交誼空間、展室空間、學科教室等空間做出環境佈置與建構，利用體驗行銷所暢議的架構，將整個飛行場更有飛行的氛圍，讓參與者有完整且一致的體驗感受。 This study is mainly to understand the relationship between the stimulus seeking, experience value and willingness to participate in the fixed-wing ultralight vehicle activity participants, and the empirical results will be promoted. This study used questionnaires to collect data. Participants in the body of the Taiwan Taiya Aviation Leisure Tourism and Development Association body fixed-wing ultralight vehicle were studied. In this study, 200 questionnaires were issued, 200 were being recovered, and 185 valid copies were recovered (effective rate was 92.5%). After the statistical analysis of IBM SPSS 22.0, the conclusions of this study are as follows: (1) There is a significant positive relationship between stimulating seeking, experiencing value and willingness to participate. (2) The value of experience has a higher influence on the willingness to continue to participate. To sum up, the recommendations given in this study are divided into government units: (1) Assisting the environmental management and maintenance of the facilities of the flight association flight field to increase the experience. (2) Regularly organize dynamic and static activities, and encourage groups and academic institutions to visit to understand the value of leisure aviation and adventure activities. (3) Establish relevant insurance and safety regulations to increase the sense of trust in experience. In addition, to the flight association: (1) Carefully plan the safety of the surrounding environment of the flight field, so that the fellow passengers have a good understanding and trust in the environment provided by the association, thereby enhancing the sense of value of the experience. (2) The environment layout and construction of the facilities of the flight field shed factory, the social space, the exhibition room space, the subject classroom, etc., and the structure of the experience marketing is used to make the whole flight field more flight atmosphere, so that the participants are complete. And a consistent experience.
顯示於類別:	[休閒與遊憩管理學系] 博碩士論文

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