美容人才培訓中心競爭優勢之探討

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Title:	美容人才培訓中心競爭優勢之探討 The Study of Competitive Advantages of Beauty Training Center
Authors:	薛麗娟 HSUEH, LI-CHUAN
Contributors:	休閒與遊憩管理學系碩士在職專班
Keywords:	美容人才培訓;競爭優勢與競爭策略;資源基礎理論;關鍵成功因素;SWOT Beauty Training Center;Competitive Advantage and Competitive Strategy;Resource-Based theory;Key Success Factors(KSF);SWOT Analysis
Date:	2019
Issue Date:	2019-10-22 08:03:46 (UTC+0)
Publisher:	亞洲大學
Abstract:	美容人才培訓中心競爭優勢之探討研究生：薛麗娟指導教授：王癸元博士本研究旨在探討美容人才培訓中心之競爭優勢，透過個案實證研究，在產業分析與競爭策略分析的架構下，以美容培訓中心產業為研究對象，分析該產業之環境與個案業者營運現況，進而透過產業關鍵成功因素分析，結合個案業者之獨特競爭能力，以建構其位於美容培訓中心產業獨特之競爭優勢。並依據研究結果提出建議與說明，藉以提供相關單位及後續研究者之參考依據。介紹我國美容證照取得之方式進而由於美容美體業及醫學美容業的市場為全球深具市場經濟規模的產業，其經營模式已由單店逐漸轉型為連鎖加盟經營體系，其服務與產品內容已趨多元豐富化，所需專業美容相關人員甚鉅。而如何培養這些專業美容人才以因應市場需求，亦是該產業所重視的課題，也是該產業的獨特競爭力之一。而露琺意醫美集團更重視這個領域以成為公司的核心競爭優勢。因此，美容人才培訓中心利用企業集團本身的競爭力與優勢，更能提升產業的專業及技能的能力，讓這個產業有更完善的環境。 The Study of Competitive Advantages of Beauty Training Center Student：Shueh, Li-Cuuan Advisor：Wang, Kuei-Yuan Ph. D The purpose of this study is to explore the competitive advantages of the beauty training centers. Under the framework of industry analysis and competition strategy analysis, the beauty training center industry is taken as the sample to analyze the environment of the beauty training center industry and the current operation situation of the sample through the case-based empirical research. This study further combined the analysis of key success factor and the unique competitive ability of the sample to help the owner to construct its unique competitive advantages in the beauty training center industry. Based on the research results, commends and explanations are provided to provide reference for the relevant units and follow-up researchers. This study also introduces the way to obtain the beauty licenses in Taiwan. Owing to the body and medical beauty industry is a market economy with a large scale in the world. Its business model has gradually transformed from a single store to a franchise system. Its service and product content have become more and more diversified and rich. The demand for professional beauty related practitioners is very large. How to cultivate these professional beauty talents in response to market demand is also an important topic to this industry, and is also one of the unique competitiveness of this industry. Lu-Vaii Group pays more attention to this field to become the company's core competitive advantage. Therefore, the beauty training center can take advantage of the competitiveness and advantages of the enterprise group itself, and can further enhance the industry's professional and technical ability. Then, this industry would have a more perfect environment.
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