介紹我國美容證照取得之方式進而由於美容美體業及醫學美容業的市場為全球深具市場經濟規模的產業，其經營模式已由單店逐漸轉型為連鎖加盟經營體系，其服務與產品內容已趨多元豐富化，所需專業美容相關人員甚鉅。而如何培養這些專業美容人才以因應市場需求，亦是該產業所重視的課題，也是該產業的獨特競爭力之一。而露琺意醫美集團更重視這個領域以成為公司的核心競爭優勢。因此，美容人才培訓中心利用企業集團本身的競爭力與優勢，更能提升產業的專業及技能的能力，讓這個產業有更完善的環境。
The Study of Competitive Advantages of Beauty Training Center
Student：Shueh, Li-Cuuan Advisor：Wang, Kuei-Yuan Ph. D
The purpose of this study is to explore the competitive advantages of the beauty training centers. Under the framework of industry analysis and competition strategy analysis, the beauty training center industry is taken as the sample to analyze the environment of the beauty training center industry and the current operation situation of the sample through the case-based empirical research. This study further combined the analysis of key success factor and the unique competitive ability of the sample to help the owner to construct its unique competitive advantages in the beauty training center industry. Based on the research results, commends and explanations are provided to provide reference for the relevant units and follow-up researchers.
This study also introduces the way to obtain the beauty licenses in Taiwan. Owing to the body and medical beauty industry is a market economy with a large scale in the world. Its business model has gradually transformed from a single store to a franchise system. Its service and product content have become more and more diversified and rich. The demand for professional beauty related practitioners is very large. How to cultivate these professional beauty talents in response to market demand is also an important topic to this industry, and is also one of the unique competitiveness of this industry. Lu-Vaii Group pays more attention to this field to become the company's core competitive advantage.
Therefore, the beauty training center can take advantage of the competitiveness and advantages of the enterprise group itself, and can further enhance the industry's professional and technical ability. Then, this industry would have a more perfect environment.
