企業贊助企業女子壘球聯賽關鍵因素

ASIA unversity > 管理學院 > 休閒與遊憩管理學系 > 博碩士論文 > Item 310904400/112172

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题名:	企業贊助企業女子壘球聯賽關鍵因素 Explore Key Factors for Corporate Sponsored Women's Softball League
作者:	陳信吉 CHEN, SIN-JI
贡献者:	休閒與遊憩管理學系碩士在職專班
关键词:	企業贊助;企業女子壘球聯賽;層級分析法 Corporate Sponsorship;Corporate Women's Softball League;Analytic Hierarchy Process
日期:	2019
上传时间:	2019-10-22 02:52:35 (UTC+0)
出版者:	亞洲大學
摘要:	壘球運動的誕生完全是出於全天候運動的需要，由於惡劣的天氣和擁擠的城市影響，棒球運動轉移到室內，形成了壘球運動。壘球運動除了注重團隊合作默契之外，其個人的技能更決定了團隊的競爭力，它是一項難度高且頗為複雜的競技運動。運動賽會吸引廠商參與運動賽會的原因有：一、運動可以吸引大眾的興趣；二、運動可以成功的轉移商品；三、運動可以提供雙重報導，提高企業或產品知名度，進而提升產品銷售量。企業贊助企業女子壘球聯賽的存在被認為既重要又普遍，市場需求的增加是促其成長的最大因素。本研究係透過運用層級分析法希望能探究企業贊助企業女子壘球聯賽時評選準則，並將其依據重要順序予以排序。在企業認為贊助企業女子壘球聯賽項目指標時，最重要的層面是贊助效應層面，尤其是贊助效應層面中標示產品購買意願準則最為關鍵。 The birth of softball was entirely due to the needs of all-weather sports. Due to the bad weather and the influence of the crowded city, baseball moved to the interior and formed softball. In addition to focusing on teamwork, softball sports its individual skills and determines the team's competitiveness. It is a difficult and complicated sport. The reasons for the sports competition to attract manufacturers and sports games are as follows: First, sports can attract the public's interest; Second, sports can successfully transfer goods; Third, sports can provide double reporting, improve the visibility of enterprises or products, and thus increase product sales. The existence of corporate sponsored women's softball leagues is considered to be both important and common, and the increase in market demand is the biggest factor driving growth. Through the use of hierarchical analysis, this research hopes to explore the criteria for selection of corporate sponsored women's softball leagues and rank them according to important order. When the company believes that the sponsored enterprise women's softball league project indicators, the most important aspect is the sponsorship effect level, especially the sponsorship effect level is the most critical indicator of product purchase intention.
显示于类别:	[休閒與遊憩管理學系] 博碩士論文

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