探討服務品質與知覺價值對參賽者滿意度之研究-以全國李寧羽球分級賽為例

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Title:	探討服務品質與知覺價值對參賽者滿意度之研究-以全國李寧羽球分級賽為例 The Quality of Service and Perceived Value of the National Li Ling Grading as an Example
Authors:	張佩瑄 CHANG, PEI-HSUAN
Contributors:	休閒與遊憩管理學系
Keywords:	服務品質;知覺價值;滿意度;羽球 Service Quality;Perceived Value;Satisfaction;Badminton
Date:	2019
Issue Date:	2019-10-22 02:28:54 (UTC+0)
Publisher:	亞洲大學
Abstract:	近年來，運動健身的觀念興起，許多健身房、運動中心、活動中心也應運而生，許多民眾也各自選擇自己感興趣的運動進行健身，在眾多的休閒與健身運動中，羽球活動是許多民眾的選擇之一，羽球活動不侷限於場地，所需經費不高，老少咸宜，本研究將藉由2017年李寧全國羽球分級賽為例，依據以上所說之定義、理論與現況，探討不同背景變項的選手對於服務品質、知覺價值與滿意度是否具有相關影響。研究方法採便利抽樣進行問卷調查。問卷內容包含服務品質、知覺價值、滿意度與個人基本資料，調查問卷共發出550份問卷，回收515份有效問卷，比例為94%。回收之問卷以SPSS22.0統計軟體進行資料分析，統計方法為描述性統計分析、相關分析與迴歸分析，其研究結果歸納如下: （1）、不同背景參賽者對於比賽服務品質與知覺價值有顯著關係之影響。（2）、在服務品質與知覺價值的迴歸分析中，有形性與反應性之兩個面項較無顯著相關。（3）、服務品質對滿意度各面向皆有顯著差異。 Recently, as the concept of fitness raised, many gyms, sports centers and activity centers emerged at the time, and the crowds also choose the exercises that they interested for fitness. Among numerous leisure and fitness activities, playing badminton is one of many people’s choices, because it will not be limited by the court, the required budget is not high, and it’s suitable for both the young and the old. Through the example of the National Li Ning Grading in 2017 and based on the above definition, theory and current situation, the study is to investigate if the different background variables of players have an effect on service quality, perceived value and satisfaction. The study used the convenience sampling method to collect questionnaires. The questionnaires were assessed by service quality, perceived value, satisfaction and demographics. 550 questionnaires were distributed and retuned 201 valid questionnaires. The response rate was 94%. The data were analyzed by SPSS 22.0, and the statistical methods were Descriptive Statistics, Correlation Analysis and Regression Analysis. The results were as follows: （1） The players of the different background have significant effects on service quality and perceived value of the match. （2） Through the Regression Analysis between service quality and perceived value, Tangible and Responsiveness is non-significant correlation. （3） There are significant differences between service quality and each aspects of satisfaction.
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