本研究之研究目的為利用二維品質模式探討消費者對潛水旅館服務品質之需求。本研究於108年6月11日至6月30日，以便利抽樣方式在台中市某潛水旅館發放問卷，總計發放200份問卷，有效問卷回收率為86.5%。利用然後二維品質模式從28題服務品質問項中，找出12項魅力品質、14項一維品質，2項無差異品質，沒有任何服務品質被歸類為「當然品質」和「反向品質」。本研究結果將可提供給潛水旅館業者做為改善及提升服務品質的參考依據。
The aim of this study is to explore the service quality of the dive hotel using two-dimension quality model. The survey is conducted using convenient sampling, and the questionnaire was sent out from 11 June 2019 to 30 June, 2019. A total of 200 questionnaires were sent out and the valid recovery rate was 86.5%. Among 28 service quality items by using two-dimension quality model, there are 12 attractive quality items, 14 one-dimensional quality items, 2 indifferent quality items, and none belongs to the reverse quality and must-be quality. Based on the analysis results, this study proposes the reference directions and suggestions for further management and improvement.
