運動器材產業創新品質與價值提升 以花式溜冰刀產品為例

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Title:	運動器材產業創新品質與價值提升以花式溜冰刀產品為例 Quality Innovation and Value Elevation for Sporting Goods Industry-A Case Study for Figure Skating Blades
Authors:	陳明宗 Chen, Porter
Contributors:	EMBA高階經理碩士在職學位學程
Keywords:	價值提升;創新品質;制造品質 Value elevation;Quality Innovation;Manufacturing Quality
Date:	2019
Issue Date:	2019-10-21 02:35:03 (UTC+0)
Publisher:	亞洲大學
Abstract:	運動器材產業創新品質與價值提升以花式溜冰刀產品為例研究生：陳明宗指導教授：林君維博士龎玉涓博士摘要現階段冰刀產業都是集中在歐洲地區生產高級花式冰刀，臺灣同業如果無法提升花式冰刀的品質，增加它的價值，提升它的定位，就會陷入紅海市場，與低階產品價格競爭。不進步就會被淘汰，這是人生的哲理，也是商業競爭定律的不二法則。因此，唯有選擇升級成為職業選手使用標準等級的花式冰刀，才能開創藍海市場，再創事業的高鋒。台灣面臨工業4.0的升級，除了人力成本的逐步提高，公司福利政策還要更完善外，工時的縮減更是雪上加霜，面臨眼前的成本變相高漲，唯有提升產品價值，提高產品售價空間，提高獲利能力，才不會被淘汰。如果都是要用低價格來競爭的這個市場，不是長久之計，因此要利用我們的豐富經驗，專業知識，致力於高級冰刀的開發與生產，研究刀刃的耐磨與韌性還有表面的光澤度才是首要的工作，本研究的主要目的與貢獻為︰ 1、積極以更好的德國高碳鋼材料來生產，提升產品價值。 2、多方測試、研究找出適合的熱處理方式，提升產品品質。 3、研擬新的拋光材料工具與研磨流程，讓冰刀表面更光亮。 4、改善表面電鍍方式，提升價值感。本研究成功解決以上的問題，找出符合經濟效益又能大量生產的冰刀製程，讓客戶接受個案公司的品質與單價，把原本留在歐洲生產的高級冰刀，轉單給個案公司生產。關鍵字︰價值提升、創新品質、製造品質 Quality Innovation and Value Elevation for Sporting Goods Industry -A Case Study for Figure Skating Blades Postgraduate: Porter Chen. Advising Professor: Chun-Wei R. Lin Co-Advising Professor: Yuh-Jiuan Parng Department of Business Administration Asia University Abstract The current industry of high quality figure skating blades production is centralized in Europe. If Taiwan’s manufacturers fail to upgrade the quality and increase its value, they will fall in the “Red Sea” market and forced to compete with lowering prices. And eventually, they will be eliminated from the competitive markets. In other words, the only way to survive is to get into the “Blue Sea” market for Taiwan’s manufacturers, i.e., producing professional figure skating blades. Taiwan is moving to the Industrial 4.0. environment. Consequently, the labor cost goes up, the company benefits requires better offers, and working hours for operators continuously reducing. In order to cope with skyrocketing production cost and maintaining good company profit, to continuously innovate good quality products and elevate the value of products is the only solution to get survived. To improve the hardness and coating surface polish are two key elements for high quality figure skating blades which requires sound industry experience and professional knowledge. The objectives of this research are as follows: 1. To improve product value, German-make high-carbon steel is adopted. 2. To improve product quality, a complete set of heat treatment design of experiments is conducted. 3. To improve blade surface polish, a new polishing material and grinding process are identified. 4. To deliver better product value, an improved electroplate process is iii developed. The research results successfully resolve the aforementioned objectives. The resultant blades manufacturing process demonstrates economical and mass production capability which is able to acquire high quality and high unit price orders from European buyers. Keywords: Value elevation, Quality Innovation, Manufacturing Quality
Appears in Collections:	[Executive MBA Program for Top Managers] Theses & dissertations

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