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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/112099


    Title: 生物科技產業策略創業與演化
    Biological Technology Industrial Strategic Entrepreneurship and Evolution
    Authors: 丁淑惠
    TING, SHU-HUI
    Contributors: EMBA高階經理碩士在職學位學程
    Keywords: 策略創業;生技產業;牛樟芝
    Strategic Entrepreneurship;Biological Technology;Taiwanofungus Camphoratus
    Date: 2019
    Issue Date: 2019-10-21 01:57:55 (UTC+0)
    Publisher: 亞洲大學
    Abstract: 伴隨消費者健康意識抬頭、少子化社會人口結構日益趨向中高齡化等因素,增加了民眾對保健食品之需求,在此在社會與科技環境變遷下,生物科技產業歷年發展深受考驗。本研究中以策略創業架構中「機會辨識」、「機會開發」、「市場定位」、「資源配置」等四項元素為本文分析架構,探討生物科技產業興業構面與演化歷程,在研究方法上我們採用單一個案研究法,選定信威生物科技股份有限公司為研究對象,探討生物科技產業在階段演化過程,研究結果獲得透過以培育栽培技術結合高端生技技術,整合供應鏈,找到產業的機會辨識、定位產品市場、尋找外在資源,逐步鞏固市場地位。論述本個案依據環境的改變,彈性地調整內部組織結構,找到適配協同廠商,提升生物科技產業實力。
    With the rise of humans health intentions, Aging Society and other factors. Increasing demand for dietary supplement. Under the condition, social and technological environment are changing, put biological technology through a trial. Conceptual framework of research is Strategic Entrepreneurship, according four factors-Identify, Attractive, Integrate, Exploit as main analysis framework, exploring strategic view to execute activity of entrepreneurship. We use single-case research, choosing Xinwei Biological Technology CO., LTD. Exploring biological technology how to integrate supply chain, looking for opportunity identification, product positioning, external resources and so on. Through the research to find out if something need improvement.
    Appears in Collections:[EMBA高階經理碩士在職學位學程] 博碩士論文

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