資訊服務業之服務創新：以華薪公司為例

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Title:	資訊服務業之服務創新：以華薪公司為例 Service Innovation in Information Service Industry: A Case of Hua Sin Company
Authors:	韓修仁 HAN, HSIU-JEN
Contributors:	EMBA高階經理碩士在職學位學程
Keywords:	資訊服務;服務創新;活動理論 information service;service innovation;activity theory
Date:	2019
Issue Date:	2019-10-21 01:38:06 (UTC+0)
Publisher:	亞洲大學
Abstract:	過去無論是內需或是跨國貿易，必需透過人與人之間的交流與傳遞，才能增加商業曝光的機會，現今世界先進國家新創產業越加茁壯，，註定了資訊領域已走向新的世代，其中電子商務也受惠於資訊科技水準進步，開始盛行網路購買的交易行為，台灣的網路環境也在政府及各電信業者的努力下，大輻改善原來貧弱的網路環境，使之電商在此突飛猛進的發展，迅速掩蓋了傳統通路的光芒。而過去因資訊業的特性使企業只能獲得一次性的收益、人事成本加、客戶數量逐漸增加使控管不易等問題。因此本研究為以活動理論探討資訊服務業之服務創新。本研究目的為：一、探討資訊業之服務創新系統；二、解決一次性收益的問題。本研究採個案研究法，以華薪資訊公司為研究個案，進行資料分析，並透過文獻建構一系統分析架構，進而獲得資訊服務業之服務創新架構。本研究獲得以下結論：ㄧ、資訊服務業之服務創新架構、二、進一步得出客戶購買分析資料、三、模式可解決中小企業的難題。依據上述結論，提出管理意涵供產業參考。 In the past, it was necessary to increase the opportunities for commercial exposure through communication and transmission between people. Nowadays, e-commerce has also benefited from advances in information technology and began to prevail in online purchases. Due to the characteristics of the information industry, enterprises can only obtain one-time income, personnel costs, and the number of customers is gradually increasing, making it difficult to control. Therefore, this study explores the service innovation of the information service industry with activity theory. The purpose of this study is: First, to explore the service innovation system of the information industry; Second, to solve the problem of one-time income. This study adopts the case study method, using Huaxin Information Company as a research case, conducting data analysis, and constructing a system analysis framework through the literature, thereby obtaining the service innovation architecture of the information service industry. This study obtains the following conclusions: First, service innovation architecture of the information service industry; Second, further analysis of customer purchase analysis data, and third, the model can solve the problem of SMEs.
Appears in Collections:	[Executive MBA Program for Top Managers] Theses & dissertations

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