探討液態黃金的文化價值

ASIAIR > College of Management > Department of Business Administration > Theses & dissertations > Item 310904400/111452

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Title:	探討液態黃金的文化價值
Authors:	謝錫宏
Contributors:	經營管理學系碩士在職專班
Keywords:	茶文化、茶認證、茶文化價值、Tea culture、Tea Certification、Tea culture value
Date:	2018
Issue Date:	2018-10-01 03:25:12 (UTC+0)
Abstract:	茶葉一直是中國文化歷史的代表，它不僅是一種飲品，更是古人怡情怡性的象徵。在中國幾千年的歷史上，它已是整個華人世界不可或缺的飲品。現今在台灣一直在努力改善茶葉品質認證上的不足，也要保障茶農賴以維生的農產品，希望藉由此次的研究更了解一直在我們的生活裡卻又需要保護的茶葉。1990年代開始了茶飲料的興起，茶飲料的製造廠如雨後春筍般多達100餘家，但由於惡性競爭及國內生產成本不斷提高以及茶業決策的特性，不易在短時間裡改變、調整，所以所使用的茶葉，進口商便從世界各地進口廉價茶，致使台灣本土茶逐漸被取代。本研究將針對台灣的茶葉在國際上發展的困難及未來如何依其潛力來加以研究、分析。於2002年，台灣加入WTO，各國產品也隨著全球化的趨勢蓬勃發展著，台灣茶如何在這段時期於國際有一席之位，並克服外銷困境，將是本研究的目的。本研究有兩項建議：一、可以幫茶農提供免費檢測，讓茶葉可以得到該有的保障；二、舉辦各種茶比賽，讓冠軍品質獨特優良的可以有更進階的認證。 Tea is one of the representatives of Chinese culture. It is not only a type of beverage, but it is also a symbol of the ancient people's spirit. In many thousand years ago, tea has become an indispensable beverage for the entire Chinese world and in the recent decades, some tea factories have been striving on ensuring the quality of tea. Since 1990, tea beverage business has rose, and it has created up to 100 manufacturers of tea beverages. However, due to the malignant competition and the rise of production costs, the industry was not easy to adjust in the short term. Therefore, some companies imported low-priced tea from other countries to replace Taiwanese tea. This study will focus on the difficulties of developing Taiwanese tea in the world and how it will be studied and analyzed according to its potential. This study has two suggestions: First, it can help tea farmers provide free testing so that quality of tea can be ensured; Second, the companies can organize some competitions for tea farmers, and offer certification to the champion tea.
Appears in Collections:	[Department of Business Administration] Theses & dissertations

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