ASIA unversity:Item 310904400/111444
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    Title: 電子商務購物平台持續使用意圖之影響－ 以個人特性及網站特性為中介
    Authors: 張筱雅
    Contributors: 經營管理學系
    Keywords: 期望確認理論、個人特性、網站特性、Expectation confirmation theory、personal characteristics、website characteristics
    Date: 2018
    Issue Date: 2018-10-01 03:09:35 (UTC+0)
    Publisher: 亞洲大學
    Abstract: 隨著網路時代的來臨，改變了人們購物的需求，電子商務購物平台為目前熱門的議題，消費者使用購物平台作為購物方式已成趨勢。本研究以期望確定理論為基礎，再整合個人特性與網站特性，探討電子商務購物平台持續使用的意圖。本研究採取問卷調查進行資料蒐集，共回收有效問卷382份。資料分析結果驗證：(1)確認程度對個人特性正向影響；(2)確認程度對使用者滿意度正向影響；(3)確認程度對網站特性正向影響；(4)個人特性對使用者滿意度正向影響；(5)網站特性對使用者滿意度正向影響；(6)個人特性對持續使用意圖正向影響；(7)使用者滿意度對持續使用意圖正向影響；(8)網站特性對持續使用意圖正向影響。最終以實證結果提出理論及實務意涵，並給予後續研究人員建議。
    As the Internet era has come, people have gradually changed the demand for shopping. E-commerce platform has been a hot issue, and it is a trend for consumers to use shopping methods. This study is to examine the intention of continuous use based on the Expectation Confirmation Theory, and to integrate personal characteristics and the characteristics of websites as mediators. In this study, a questionnaire survey was conducted to collect data and a total of 382 valid questionnaires were retrieved. Data analysis results are: (1) extent of confirmation has a significant positive effect on personal characteristics; (2) extent of confirmation has a significant positive effect on users’ satisfaction; (3) extent of confirmation has a significant positive effect on the characteristics of website; (4) personal characteristics have the positive effect on users’ satisfaction; (5) the characteristics of websites have positive effect on users’ satisfaction; (6) personal characteristics have the positive effect on the intention of continuous use; (7) users’ satisfaction has positive effect on the intention of continuous use; (8) the characteristics of the websites have positive effect on the intention of continuous use. Finally, the theoretical and practical implications were put forward based on empirical results and suggestions were given to follow-up researchers.
    Appears in Collections:[Department of Business Administration] Theses & dissertations

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