本研究透過個案分析，探討某個案公司的組織營運現況與行銷策略規劃，在結論方面，由分析結果顯示，個案公司具有4大營運策略，包含特色商品發展策略、成本控制策略、品牌形象提升策略，以及品質策略，並且規劃兩大行銷策略，包含利用網路平台進入國外市場，包含透過與國內外電商平台合作，並且運用跨境電商服務平台，更加瞭解跨競電商市場，以及關鍵字行銷。
This study uses a case study to explore the organizational operations and marketing strategies of a company. The analysis shows that the case company has four major operating strategies, including featured commodity development strategies, cost control strategies, brand image enhancement strategies, and quality strategies. The planning of marketing strategies involves the use of online platforms to enter foreign markets, including through cooperation with domestic and foreign e-commerce platforms, and the use of cross-border e-commerce service platforms to better understand the cross-competition e-commerce market and keyword marketing.
