投資者人格特質與風險管理之關係研究-以某產業之投資為例

ASIAIR > College of Management > Department of Business Administration > Theses & dissertations > Item 310904400/111433

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Title:	投資者人格特質與風險管理之關係研究-以某產業之投資為例
Authors:	陳怡廷
Contributors:	經營管理學系碩士在職專班
Keywords:	人格特質、風險管理、投資、Personality、Risk Management、Investment
Date:	2018
Issue Date:	2018-08-27 08:04:50 (UTC+0)
Publisher:	亞洲大學
Abstract:	本研究透過問卷調查法，驗證投資者人格特質對風險管理的影響，其中人格特質包含親和性、勤奮謹慎性、外向性、情緒敏感性，以及開放學習性。透過迴歸分析，研究結果顯示顯示投資者的基本資料當中的教育程度對風險管理具有顯著正向影響，而投資者人格特質則是對風險管理具有顯著的正向影響。在管理意涵方面，顯示投資者的人格特質將會與風險管理息息相關，未來業者在推薦投資標的給投資人之前，也將要考量投資者的人格特性。 This study uses the questionnaire survey method to verify the impact of investors’ personality on risk management, where the investors’ personality including agreeableness, conscientiousness, extraversion neuroticism, and openness to experience. Through regression analysis, the results show that the educational level of investors has positive impact on risk management, while the personality of investors has a significant positive impact on risk management. In terms of management implications, it is shown that the personality traits of investors will be closely related to risk management. In the future, the investor's personality characteristics will also be considered before recommending investment targets to investors.
Appears in Collections:	[Department of Business Administration] Theses & dissertations

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