大陸台商休閒農場經營管理個案分析

ASIAIR > College of Management > Department of Business Administration > Theses & dissertations > Item 310904400/111426

Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/111426

Title:	大陸台商休閒農場經營管理個案分析
Authors:	洪至誠
Contributors:	經營管理學系碩士在職專班
Keywords:	經營管理、休閒農場、operating management、leisure farms
Date:	2018
Issue Date:	2018-08-27 07:42:30 (UTC+0)
Publisher:	亞洲大學
Abstract:	近年來中國大陸居民面對經濟快速起飛，面對競爭激烈的環境，工作壓力也越來越大，在這樣的情形下，人們在閒暇之餘大多選擇從事休閒活動，藉以舒緩平時緊繃的心情並減輕生活壓力。而中國大陸城市發展迅速，城市密度高度擁擠，使現有的居住環境休閒空間不足，無法滿足民眾對於休閒需求，這顯現出對於在城市周邊近郊設置讓民眾可以休閒的場所之必要性。本研究以「個案研究法」探討台商在中國大陸經營休閒農場之經營管理方法，首要依據資料蒐集了解中國大陸的休閒農業概況、發展趨勢等，之後依據漢櫻集團個案探討其在中國大陸經營休閒農場之處境與發展限制，並依據SWOT分析從中思考休閒農業轉型之適切性與給予相關策略建議。由研究結果可知，中國大陸國土面積廣大且人口眾多，加上各地的自然環境與人文條件多元，所以在面對不同特色、不同區域時，其休閒農場的經營方式也會因不同區域而有所不同，且具有爆發性的消費潛力，容易吸引外資進駐，使廣大的資金挹注及外來投資客的進場協助，在面對這樣的條件下，台商在中國大陸的休閒農業發展方面，面對本土企業競爭者時，會遇到人脈上、技術上與對地域了解上的之劣勢，所以應發展之策略為與本土企業與政府合作開發，以此進行培植技術之學習與發展，利用並增進自身開發能力，避開身為外商之劣勢，充分發展地方的特色。 In recent years, Chinese economic take-off, the face of fierce competition in the environment, work pressure is more and more, in such cases, people in leisure time, most of the choice to engage in leisure activities, so as to ease peacetime tense mood and reduce life pressure. This study explores analysis of Taiwanese Businessmen operating management of the leisure farms in China based on the " Case study method", and mainly based on data collection to understand the general situation and development trend of China's leisure agriculture, and then discuss the situation and development limits of its operating leisure farm in China on the basis of the Han Ying Group, and based on SWOT analysis, thinks about the suitability of the transition of leisure agriculture and gives some suggestions for relevant strategies. According to the research, in the development of leisure farm in China, Taiwanese businessmen in the face of local business competitors, will encounter the network, technical and regional understanding of the disadvantage, so the strategy should be developed in cooperation with local enterprises and the Government to develop, so as to cultivate the learning and development of technology, use and enhance their development capabilities, to avoid the disadvantages of being a foreign country, and develop the local characteristics.
Appears in Collections:	[Department of Business Administration] Theses & dissertations

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML	217	View/Open

View Licence

Loading...