| Abstract: | 一張絢麗而有特色的電影海報是宣傳電影時不可或缺的重要媒介之一，電影海報的功能除了宣傳電影資訊以外，最重要的是電影內涵與精神的傳達。電影海報的發展跟隨著電影本身，兩者是共存的，電影與電影海報隨著時代的演進，從早期盧米埃電影的出現，而讓人類史上第一張電影海報也跟著問世。直到工業發展後，印刷與造紙技術的進步，用來宣傳電影的電影海報的重要性也隨之增加。早期的電影海報多為手繪呈現，在電影最為興盛的時期，手繪電影海報行業也曾達到高峰。直到電腦設備的出現，電腦作業的效率與後製特效的效果遠大過傳統手繪，而讓傳統手繪電影海報逐漸被照片合成和後製給取代。
本研究先以電影海報的發展做文獻探討，了解電影海報的起源，以及電影傳入台灣後，台灣電影海報隨著電影發展而有何轉變。接著以台灣手繪電影海報創作的師傅陳子福、顏振發、謝森山，將其手繪電影海報作品做為海報設計構圖的分析對象，了解傳統手繪電影海報在圖像、文字、版面構成、色彩設計的運用，得出以下三項結論：(1)傳統手繪海報的圖像及文字較為豐富；(2)傳統手繪海報的電影標題文字會針對電影內容的不同而有不同的字型設計；(3)傳統手繪海報的構圖上較多都會出現該電影的精采橋段畫面。以及到台南全美戲院參加其舉辦的「手繪看板文創研習營」，並請教顏振發師傅有關手繪電影海報的經驗與技巧，將其應用在之後的手繪電影海報創作上。
本研究之手繪電影海報創作主題透過文獻探討部分將台灣電影發展分成三個時期：(1)台語片黃金年代；(2)國語片興起時期；(3)國片復甦時期。接著台語片黃金年代和國語片興起時期以該電影符合當時代所上映且具有其他歷史代表意義做為挑選素材方式，而國片復甦時期挑選電影素材票房皆破億台幣並該電影內涵具有台灣本土文化。手繪電影海報完成後，將導入擴增實境技術在手繪電影海報的展示上，當智慧型行動載具偵測到畫面上的電影時畫面將會跳出電影相關資訊，讓復古風格的手繪電影海報可以給觀看者有全新的體驗。
透過本研究整理、分析、說明有關電影海報的發展，以及電影海報的視覺設計與表現方式，希望能將電影的內涵與精神透過創作傳達給觀看者，並提供給往後對於手繪電影海報之興趣者或研究者一份參考依據。
A beautiful and distinctive movie poster is one of the indispensable media for promoting movies. In addition to promoting film information, the most important thing in film posters is the conveyance of film content and spirit. The development of movie posters follows the film itself, and the two coexist, film and movie posters evolve with the times. From the advent of the early Lumière film, the first film poster in human history was also published. Until the industrial development, advances in printing and papermaking technology, the importance of movie posters used to promote movies has also increased. Most of the early movie posters were hand-painted. In the most prosperous period of the film, the hand-painted movie poster industry has also reached its peak. Until the emergence of computer equipment, the efficiency of computer work and the effect of post-production special effects are far greater than traditional hand-painting, and the traditional hand-painted movie posters are gradually replaced by photo synthesis and post-production.
This study first discusses the development of film posters, understands the origin of film posters, and how the Taiwanese film posters have changed with the development of the film after the film was introduced to Taiwan. Then, the masters of Taiwanese hand-painted movie posters, Chen Zifu, Yan Zhenfa, and Xie Senshan, used their hand-painted movie posters as the analysis object of poster design composition. Understand the use of traditional hand-painted movie posters in image, text, layout, and color design, and draw the following three conclusions: 1 ) Traditional hand-painted posters are rich in images and texts; 2 ) The movie title text of traditional hand-painted posters will have different font designs for different movie content; 3 ) More of the traditional hand-painted posters will appear in the film's brilliant bridge. And attending the "Hand-painted Board Creative Training Camp" held at the CM_Movie Theatre in Tainan. I also asked Master Yan Zhenfa about the experience and skills of hand-painted movie posters and applied them to the posters of hand-painted movie posters.
The theme of hand-painted movie poster creation in this study divides the development of Taiwanese film into three periods through the literature discussion section: 1 ) Taiwanese film golden age; 2 ) Chinese film during the rise; 3 ) The recovery period of the Chinese film. Then, in the golden age of the Taiwanese film and the rise of the Mandarin film, the film was selected according to the era and has other historical representative meanings. In the recovery period of the Chinese film, the selection of film materials at the box office broke through 100 million Taiwan dollars and the film connotation has Taiwanese local culture. After the hand-painted movie poster is completed, the augmented reality technology will be introduced on the display of the hand-drawn movie poster. When the smart mobile vehicle detects a movie on the screen, the screen will pop up the movie-related information, so that the retro-style hand-painted movie poster can give the viewer a new experience.
Through this study, we will organize, analyze and explain the development of film posters and the visual design and presentation of film posters. I hope that the connotation and spirit of the film can be conveyed to the viewer through creation, and provide a reference for future interested parties or researchers of hand-painted movie posters. |
