本研究根據上述研究結果，提出具體建議，以提供達芭凱花園民宿經營者、望美合作社、政府主管機關與未來研究相關議題之研究者參考。
The study namely aims at exploring the process of starting an enterprise for “Tabakai B&B” business operation at Nantou County.This study will use Qualitative Research and Observational Method, prepare interview outline and have a depth interview with the B & B owner. The purpose is to investigate a tribal youth’s business history, entrepreneurial motivation and the key factors about his successful business.
The results are summarized as follows:
The homestay owner’s entrepreneurial motivations are his personality of being glad to serve people, returning to his hometown to take care of his parents in old age, using his own land for lower construction costs, and the well-known reputation of tribe B & B.The key factors of B & B successful business include unique appearance design and service different from others’, using online resources, discount for returning customers, making full use of personal talents to serve customers and let them feel at home.
This paper is based on above research results and proposes, specifically aim to provide suggestions to Tabakai Garden B&B Operators, Wang Mei Tribal Coopratives,government authorities and further research in related field.
