台灣膠帶材料產業的需求在製造供應鏈上，一直屬於被動的提供生產端的需求。然而，企業面臨產業轉移與對岸競爭，如何進行材料創新與制度良好經營策略成為台灣膠帶產業努力方向。因此，本研究目的在探討台灣膠帶材料產業如何建構產品發展模式中的創新作業模式。本研究方法以個案研究巨大公司為對象，透過訪談方式資料蒐集。本研究獲得結果有，建構產品發展模式中的前端作業模式、建構產品發展模式中的創新開發模式、以及建構產品發展模式中的全面整合系統等作業。
The demand for Taiwan’s adhesive tape material industry has always been passive, resulting in a production-side demand in the manufacturing supply chain. However, as corporations face industrial transfer and cross-strait competition, Taiwan’s adhesive tape material industry is striving towards material innovation and well-established business strategies. Hence, this study explores how Taiwan’s adhesive tape material industry develop innovative operation modes for product development. The research method was based on the case study of a giant company and data was collected through interviews. The results of this study include constructing a front-end operating mode, innovative development mode, and a fully integrated system for product development.
