臺中市社區少棒推廣經營管理

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Title:	臺中市社區少棒推廣經營管理
Authors:	詹穎政
Contributors:	經營管理學系碩士在職專班
Keywords:	社區、社區體育、管理策略、community、community sports、management strategies
Date:	2018
Issue Date:	2018-07-12 09:05:12 (UTC+0)
Publisher:	亞洲大學
Abstract:	本研究的目的在於探討臺中市社區少棒推廣經營管理之現況，並以臺中市社區少棒為研究對象。經營歷程、組織內部資源、組織外部資源等三個構面來探討臺中市社區少棒推廣經營管理，研究結果顯示：一、經營歷程：目前的三種經營型態分為（一）社區自發型、（二）自發、政策綜合型、（三）政策取向型。二、組織內部資源：目前社區棒球聯盟的發展還是以自發型的球隊居多，這都是必須由熱心的家長來發起，而目前也有了政府單位政策下的社區聯盟出現，這也讓沒有經費的球隊有了經費上的挹注。三、組織外部資源：球場是發展棒球最迫切的議題，如何廣設球場，或是讓每支社區棒球隊都能有球場使用，這都是接下來相關單位能討論的議題。 The purpose of this study was to explore the current status of the promotion and management of community little league in Taichung City. Community little league in Taichung City were the study subjects. Three aspects of the business history, internal resources, and external resources were discussed. The results have showed that: 1. Business History: The current three operating systems are (1) community-oriented (2) self/policy-integrated (3) policy oriented. 2. Internal resources of the organization: Currently, the community baseball leagues is still dominated by self-oriented teams. This must be initiated by eager parents. Now, there are also community alliances initiated by the government policy. This also makes it possible for teams with no funds to have oppurnities for financial support. 3. External resources: The stadium is the most urgent issue for the baseball development. How to set up the baseball stadium, or baseball stadium usage for each community baseball team are the next issues to be discussed.
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