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    题名: 南投縣南投國中國中學生金錢態度與消費行為關係之研究
    作者: 黃瓊英
    贡献者: 休閒與遊憩管理學系碩士在職專班
    关键词: 國中生、金錢態度、消費行為、junior high school students、money attitude、consumer behavior
    日期: 2018
    上传时间: 2018-07-11 01:21:03 (UTC+0)
    出版者: 亞洲大學
    摘要: 本研究在探討南投縣南投國中國中生的金錢態度與消費行為之現況及
    相關性。研究方法係採問卷調查法，研究對象為南投縣南投國中八年級生，
    總計有效樣本 292 份，可用率為 98.65%。問卷資料以描述性統計、多元迴
    歸、獨立樣本 t 檢定、Pearson 積差相關、單因子變異數分析等統計方法分
    析。
    根據調查分析結果，本研究得出以下結論：
    壹、南投國中國中生在金錢態度各向度中以「維持/時間」得分最高；而在
    消費行為各構面上以「理智型」、「習慣型」得分為最高。
    貮、南投國中國中生金錢態度受性別、族群、零用錢數量、儲蓄習慣、同儕
    影響而有顯著差異。
    參、南投國中國中生消費行為受儲蓄習慣、同儕影響、父母親教育程度而有
    顯著差異。
    肆、南投國中國中生金錢態度與消費行為有顯著相關性。
    伍、南投國中國中生之金錢態度對於消費行為有預測力。
    依本研究分析結果，提出對國中生親職、學校理財教育及未來研究者的
    具體建議。
    The purpose of this study was to explore the relationship between junior high school students’ money attitudes and consumer behavior in Nantou. There were 292 valid questionnaires collected, available rate 98.65% from junior high school students in Nantou. Statistical analysis methods such as descriptive statistics, multiple regression, independent sample t-test, Pearson’s product-difference correlation, and single-factor analysis of variance, based on research and analysis results, this study has reached the following conclusions: (1) Students have the highest level of "maintenance/time" in the attitude of money attitude, and the highest level of "rational" and "customary" in various aspects of consumer behavior. (2) The student’s money attitude is significantly different from that of gender, ethnic group, pocket money amount and saving habits , and peer influence. (3) There are also significant differences among students’ consumption behaviors in terms of saving habits, peer influence,and parental education level. (4) There is a significant correlation between student's money attitude and consumer behavior. (5) The student's money attitude can predict consumer behavior. According to the findings of this study, it is recommended that financial and consumption education is important to school education and parenting education.
    显示于类别:[休閒與遊憩管理學系] 博碩士論文

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