本研究主要目的是以限塑政策為主軸，來深入探討政策對於紙袋產業的利弊，加入紙袋產業面臨的其他困難。另以紙袋產業龍頭Y公司做為主要分析對象，探討Y公司所面臨的其他問題。
回顧台灣歷來產業與限塑相關政策歷經多年來的演變，從塑膠王國到環保意識抬頭，台灣曾經施行過哪些政策，又對紙袋產業造成了哪些衝擊。
研究工具以SWOT分析(SWOT ANALYSIS)、五力分析 (Porter five forces analysis)加上計量模型估計塑膠袋與紙袋替代品間需求相互消長為主。最後針對Y公司面臨的問題，可能也是台灣許多傳統產業面臨的共同問題以組織理論提出結論與建議，以期Y公司能夠發揮優勢、改善劣勢、掌握機會、避開危機。
根據研究歷史經驗若全面禁止購物用塑膠袋政策如期在2030實施的話，將為紙袋產業增加20%的商機，到了2040年國內市場較於2017年將增加35.6%的需求量。研究結果認為Y公司除現有高品質紙袋外並重新評估東南亞對於紙袋品質的不同需求。
The main purpose of research, is discussion of the pros and cons of Plastic Limit Policies,and Other difficulties for the paper bag industry. In addition, analyze the main object and discuss other issues by the leader company of paper bag industry-Y Company.
Review the industry of Taiwan and evolution to Plastic Limit Policy over the years. From Kingdom of Plastic to Rise Environmental Awareness, what policies have Taiwan implemented? and what impact did it have on the paper bag industry?
Using SWOT Analysis, Five Force Analysis, and Metrology Model to estimate demand for plastic bags and paper bags. Finally, the problems by Y Company may also be the common problems by many traditional industries in Taiwan, to put forward conclusions and recommendations from Organization Theory, and expect that Y Company can exert advantages, improve disadvantages, grasp opportunities and avoid crises.
According to historical experience, if the policy of prohibited plastic bags is implemented in 2030, it will increase the business opportunities for the paper bag industry by 20%.And the domestic market will increase its demand by 35.6% over 2017 in 2014.Result of Research, in addition to the existing high-quality paper bags, Y Company should carefully assess whether the Southeast Asian market has such a high demand for the quality of paper bags.
