中國大陸的畜牧業長期以來以小農經濟為主，入門的門檻低，規模化程度不高，行業極度分散，大多以家戶式或中小規模的型態養殖。然而，近年來受到西方國家影響，生豬養殖業出現了越來越多工廠化的經營模式，大幅提升了養殖的規模和效率。
個案公司於2011年12月在四川省創立了｢生豬養殖專業合作社｣，從事生豬養殖產業。面對越來越重視環保的官方政策及競爭對手規模日益擴張的經營環境，該公司將未來的願景定位為｢生機養殖、環保經營｣，以生產健康安全的豬肉產品，同時種植有機營養的奇異果。
本研究採質性的個案研究法，依據個案公司的特性、願景及目前面臨的內、外環境狀況，以平衡計分卡（Balanced Scorecard，BSC）的概念為架構，藉由財務、顧客、內部程序及學習與成長四個構面建立合適的績效評量指標及良好的績效評估制度，並設計個案公司的策略地圖，以提升產業品質，強化企業管理的效能，促使該社達成其願景。
The livestock husbandry industry in China has long been dominated by small-scale peasant households. It is very easy to getting started the entry, the degree of large-scale development is not universal, and the industry is extremely dispersed. Most patterns are household or small-scale. However, influenced by western countries in recent years, pigs breeding industry has more and more factory-oriented models, greatly increasing the scale and efficiency of breeding.
Case company set up in Sichuan Province of China in December 2011, to engage in the pig breeding industry. Facing the official policy of paying more and more attention to environmental protection and the ever-expanding business environment of its competitors, the company positions its vision for the future as "vigorous farming and green management" to produce healthy and safe pork products while cultivating the singularity of organic nutrition fruit.
This case study based on the characteristics, visions and the internal and external environmental of the company, using the concept of financial, customer, internal processes and learning and growth of Balanced Scorecard (BSC) to establish appropriate performance assessment of the indicators and good performance evaluation system, and designing a case map of the company strategy to enhance the quality of the industry, strengthening the effectiveness of business management, prompting the company reaching its vision.
