The purpose of this research is to comprehend the consumer spending behavior and statistical distribution of its population in Chia-Yi County Area. There are four main focuses of the study which are services quality, service value, customer satisfaction, and loyalty, as the result provides good references to golf driving range business operation and management. I applied a golf driving range in Chia-Yi County as a good example for my research survey. Therefore, the study has shown that 388 people were being effective questionnaires and used it for analysis calculations. The four popular analyses such as the descriptive statistics, and the Pearson Product-moment Correlation which will obtain an excellent conclusion. Mostly, the majority of people go golf driving range in Chia-Yi County Area are the ages between thirty and forty, married, male, college graduate; their income is around NT20,001 to NT30,000, and work for service industry as occupation. Next, the quality of service, value, the customer satisfaction as well as loyalty are the fundamental issues relate to the business operation and management.
