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Please use this identifier to cite or link to this item:
http://asiair.asia.edu.tw/ir/handle/310904400/10860
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| Title: | The Research of the Considerations of the Members for Choosing Their Own Fitness Clubs- Taipei City As Example |
| Authors: | Chen Pgechan |
| Contributors: | Department of Leisure and Recreation |
| Keywords: | Fitness Club, company policy, competitive advantage Logistic Regression |
| Date: | 2010 |
| Issue Date: | 2010-11-07 09:43:27 (UTC+0) |
| Publisher: | Asia University |
| Abstract: | As Taiwan's rapid economic development in recent years, and living standards increase, consumers new pay more attantion on fitness and exercise. Because of that the businesss of fitness club is also booming. This study use the members of the fitness clubs in Greater Taipei Area samples, conducting a questionnaire survey, to understand the main motive and consideration of those people joining fitness clubs. The survey results will go to thru the SPSS software to conduct narrative statistics and cross analysis, to learn more about the different backgrounds of consumers’behavior patterns, so the fitness club operators can draw up the company policy and marketing decision support. Finally it can assist the company operators to create the key competitive advantages.
Point at the members of the Taipei City Clubs, Gage issued second questionnaires. first issue 70, recycling 66 copies; the second issue 70, recycling 68 copies, basis for implement narrative statistical analysis and crosstab.Through Logistic Regression Analysis, we get the regression formula of those respondents’basic data for consideration and the motive of joining fitnesss club. Study results for the motive of those members joining fitnesss club and their consideration, through the Logistic Regression Equation, the prediction formula can be got. And when basic data of the sample is got, then the selecting probability between “the considerations and the motivefo participate”and “the sample”will also be able to know. So that can be a reference resource of decision making for the firm owner.
Keywords: Fitness Club, company policy, competitive advantage Logistic Regression |
| Appears in Collections: | [休閒與遊憩管理學系] 博碩士論文
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