ASIA unversity:Item 310904400/10839
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 94286/110023 (86%)
Visitors : 21658649      Online Users : 466
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/10839


    Title: The Study of the Relationship among the Experiential marketing Experiential values and Purchase intensions for the Customers of the Taipei International Cycle Show
    Authors: Ming-Jen,Li
    Contributors: Department of Leisure and Recreation
    Keywords: Experiential marketing;Experientialvalues;Purchase Intersions;marketing
    Date: 2010
    Issue Date: 2010-11-07 09:43:01 (UTC+0)
    Publisher: Asia University
    Abstract: The subject of this study is Taipei International Cycle Show and
    questionnaires were answered by the customers of the Taipei International
    Cycle Show. Among the 622 mailed questionnaires, 602 were valid,
    resulting a 95% response rate, which was high. The purpose of this study
    was to explore the relationship between the involvement and satisfaction of
    the customers in Taipei International Cycle Show. Reserch tools were
    analyzed by SPSS12 software package. Through descrpitive statistics,
    t-statistics, one-way ANOVA, regression analysis and heierartical regression
    analysis, the results we find are as follows：
    1. For the degrees of experiential marketing between the customers with
    different demographic variables, the significant differences only appear on
    sex, age, level of education, and monthly income.
    2. For the degrees of experiential value between the customers with different
    demographic variables, the significant differences only appear on age,
    level of education, and monthly income.3. There exists a positive relationship between experiential marketing and
    experiential marketing of the customers of Taipei International Cycle
    Show.
    4. Experiential marketing has significant positive effect on purchase
    intensions.
    Appears in Collections:[Department of Leisure and Recreation Management] Theses & dissertations

    Files in This Item:

    File SizeFormat
    0KbUnknown294View/Open


    All items in ASIAIR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback