This study is to explore and analyze the factors of land development base on the views of land developers. This study uses qualitative interviews of experts to assess the importance of influential factors of land development, and to understand the current and future problems of land development. The results can be used as a future reference for developers’ investment decision-making.
The results have shown that the key success factors are the characteristics of branding of the land development: it is expected that the brand image can be firmly established by the market reputation, and the quality of the brand can be better than that of other competitors. Segmenting the target market can attract the customers’ brand recognition. It can impact landlords’ evaluation towards the land developers and thus affect the willingness of cooperation as well as the desire to recommend to others. Landlords can be reflected on the degree of trust and their level of decision-making behavior to affect the level of success in the final cooperation relationship.
