Marketing Strategy of Catering Industry

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题名:	Marketing Strategy of Catering Industry
作者:	Yang, Xing-Chung
贡献者:	經營管理學系碩士在職專班
关键词:	Catering industry;network marketing;strategy analysis
日期:	2017
上传时间:	2017-09-19 07:01:40 (UTC+0)
出版者:	亞洲大學
摘要:	The purpose of this study is to understand the relationship between online marketing and catering industry, to conduct interviews with restaurant operators in real time, and to plan and conduct a series of interviews and questions by way of prior communication and understanding. Summed up the network marketing in the restaurant industry, a key factor. The results of the study found that the past, the restaurant industry, customers are passive acceptance of marketing strategies, but now the customer and the industry is a reciprocal, making friends relationship. Therefore, want to create customers, the key to success or failure is to touch the customer's senses, with the resonance. For the restaurant industry, food is not the only focus, must be through the various elements of the restaurant, in order to meet the different styles of customers. The conclusions are as follows: First, you can establish a profound experience: the establishment of restaurant brand positioning. Second, to share customer experience: to enhance the customer's preferences of the restaurant, feel, virtually let the parties become important marketing channels for the restaurant. Third, make good use of marketing materials and pipelines, to create the number of visitors: experience and sharing is the essence of restaurant marketing, and marketing the best way is to make good use of marketing materials, to convey the marketing theme you want to elaborate.
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