| Abstract: | Recently, population ageing becomes more and more prevalent, health of foods has been receiving a lot of attention from academics and practitio¬ners. Functional foods are essential elements of health demand of foods. Therefore, this study attempts to apply strategic management process for help cooperative manufacturer (tta999 Special Food Corporation) to enhance competitive advantage and profit. Specifically, identify or modify the dimensions of firm, customer, value, and financial of business model to enhance competitive advantage and profit is the major issue of cooperative manufacturer. Accordingly, this study firstly focuses on exploring the exits conditions of cooperative manufacturer’s business model. Secondary, academic researchers in the fields of strategic management have paid much attention to strategic management process. Therefore, this study attempts to apply strategic management process (i.e., vision and goal setting, SWOT analysis, and strategy formulation), SWOT cross analysis, and marketing STP for helping cooperative manufacturer to modify the nine factors of business model in order to achieve more competitive advantage and profit. This study constructs an interview and distributes to a sample from the managers and employees of cooperative manufacturer to identify and provide revisable strategy of business model to the firm and help it to strive for the right to operate the stadium in the future. Furthermore, to explore the impaces of business model on customer satisfaction and customer loyalty, this study conducts a quantitative research and collects primary data from customers of cooperative manufacturer. The statistical techniques adopt contain descriptive statistics and qualitative comparative analysis using fuzzy sets qualitative comparative analysis (fsQCA).
Based on the empirical analyses, this study attempts to derive several contributions. First of all, identify the exits conditions of cooperative manufacturer’s business model. Secondary, applies strategic management process, SWOT cross analysis, and marketing STP for helping cooperative manufacturer to modify the nine factors of business model. |
