| Abstract: | Real estate sales agencies in Taiwan mainly combine the sales model with the planning and marketing of the housing. The establishment of real estate agencies, based on the different business plans, has gradually developed into a major real estate intermediary, acting as communicating coordinator between the construction companies and customers. This study mainly discusses the selling strategies of real estate. Based on the current situation of real estate sales, propose the business models for the marketing strategy and housing positioning corresponding to the major impacts or information. Most importantly, interests of business owners and consumer demand should be integrated to set up the appropriate pricing with suitable marketing. The results can be as references for future case studies.
After the related research of real estate sales in Taiwan and case analysis, this study has come to the following conclusions:
First, the sales agencies should strengthen their abilities of case planning: for the real estate selling industry, the customer's opinion is very important. Even with the tight sales time, and uncontrollable environment of economy, politics, and society, and public facilities planning, the business owners still need to plan in advance with care to increase customer purchase intention.
Second, the commencement durations affect the service model: pre-sale cases need to be completed within the limited time. When selling periods are short, the time of service planning time might be shorten, the time for media exposure become shorter as well. The length of time should be longer to attract customers’ buying intention.
Third, towards the development of online marketing: sales agencies master the multi-marketing channels, continue to expand and deepen the demands in Taichung, and form a more complete service. |
