The purpose of this study is to understand that after the wine is open to the Taiwan market, the various channels are actively looking for ways to lay the status in the market under strict legal restrictions. The sale of wine must emphasize the service quality and customer satisfaction business philosophy, has become the industry's primary goal, coupled with how to effectively grasp the market, products and customers, to set the most appropriate business strategy, emphasizing the service Quality and customer satisfaction of the business, contribute to the operation of the management mechanism, and to enhance organizational performance. This paper studies Taiwan Thai wine as the research object, from the management and management as the theoretical basis, through the collection of literature and company representatives interviews and other methods to understand the case company in Taichung region marketing strategy and business philosophy, to further explore its business model.
The results show that: 1. Refined quality of service, and enhance the relationship with the customer; 2. In response to different customer needs, and create a new source; 3 to the unique service to maintain a stable source.
