The Study of the Impact of Lifestyles and Values on Consumer’s Attitude toward Clean Label Food

ASIA unversity > 管理學院 > 經營管理學系 > 博碩士論文 > Item 310904400/107885

請使用永久網址來引用或連結此文件: http://asiair.asia.edu.tw/ir/handle/310904400/107885

題名:	The Study of the Impact of Lifestyles and Values on Consumer’s Attitude toward Clean Label Food
作者:	LIN, YA-LING
貢獻者:	經營管理學系碩士在職專班
關鍵詞:	Attitudes;Clean label;Lifestyle;Value
日期:	2017
上傳時間:	2017-09-19 01:29:56 (UTC+0)
出版者:	亞洲大學
摘要:	Taiwan consumers’ trust in food products is getting lower and lower due to the food safety scandals in recent years. In order to restore the confidence of consumers, food manufacturers have launched the "clean label" concept, which stands for natural ingredients with no artificial ingredients and chemicals, to insure every consumer can eat safe and healthy. In fact, the concept of clean label food arose from Europe and gradually took shape in Taiwan. The aims of this study are to understand attitudes of domestic consumers for the clean label food and identify potential consumers by classifying their lifestyles and values. 459 consumers were studied by sending electronic-questionnaires, and after eliminated 1 invalid questionnaire, 458 questionnaires were considered valid. Factor Analysis and Cluster Analysis were used to classify the lifestyles and values. Further, the difference of attitudes between lifestyles and values were discussed by using Analysis of variance (ANOVA) and Chi-Square Test. The results demonstrate that different lifestyles have a significant effect on the attitude of clean label food, while the values have no significant effect on that. Based on the results of this study, food manufacturers could do more research and provide the clean label foods, and then market and sale to different lifestyle consumers.
顯示於類別:	[經營管理學系 ] 博碩士論文

文件中的檔案:

檔案	描述	大小	格式	瀏覽次數
index.html		0Kb	HTML	152	檢視/開啟

檢視Licence

在ASIAIR中所有的資料項目都受到原著作權保護.

資料載入中.....