LOHAS Business Model of Organic Farm

ASIA unversity > 管理學院 > 經營管理學系 > 博碩士論文 > Item 310904400/107845

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題名:	LOHAS Business Model of Organic Farm
作者:	Chu, Su-Yuan
貢獻者:	經營管理學系碩士在職專班
關鍵詞:	organic farm;business model;LOHAS
日期:	2017
上傳時間:	2017-09-18 03:46:27 (UTC+0)
出版者:	亞洲大學
摘要:	As the saying goes, food is the god and the first necessity of people. Agriculture is not only the ancient economy till now, but also the most fundamental industry of nation. The supply chain in whole agriculture cycle, via planting, harvesting, promotion till the gourmet food in banquet, just conceals kinds of problem and concern such regarding issues in farmland fallow, pesticide abuse, the organic certification, self-insufficiency, imperfect production and marketing mechanism and impact on ecological environment. This study is to research how to innovate, LOHAS business model in application for organic farm and improve its management as well. The concept of Organic is rising up in new life in recent years, not only people rethink the relation between nature and human being, the environment protection and the healthy diet are thought as new attitude to new life. Therefore, more people keep closer to nature and advocate the simple life, furthermore, stay intergrowth and co-prosperity with land. The study, by usage in business model of Osterwalder & Pigneur (2010), interviewing with expert and applying LOHAS elements, builds up the LOHAS management model in organic farm. The type of LOHAS Intellectuality and the one of LOHAS Sensibility are found out as the management goal of organic farm. Especially healthy diet, environmental life and social responsibility are three key scopes in LOHAS Intellectuality while operating the LOHAS agriculture farm. And, LOHAS Sensibility is furthermore in sustainable development and spiritual growth as well.
顯示於類別:	[經營管理學系 ] 博碩士論文

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