ASIA unversity:Item 310904400/107845
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    ASIA unversity > 管理學院 > 經營管理學系  > 博碩士論文 >  Item 310904400/107845


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    题名: LOHAS Business Model of Organic Farm
    作者: Chu, Su-Yuan
    贡献者: 經營管理學系碩士在職專班
    关键词: organic farm;business model;LOHAS
    日期: 2017
    上传时间: 2017-09-18 03:46:27 (UTC+0)
    出版者: 亞洲大學
    摘要: As the saying goes, food is the god and the first necessity of people. Agriculture
    is not only the ancient economy till now, but also the most fundamental industry of
    nation.
    The supply chain in whole agriculture cycle, via planting, harvesting, promotion
    till the gourmet food in banquet, just conceals kinds of problem and concern such
    regarding issues in farmland fallow, pesticide abuse, the organic certification,
    self-insufficiency, imperfect production and marketing mechanism and impact on
    ecological environment. This study is to research how to innovate, LOHAS business
    model in application for organic farm and improve its management as well. The
    concept of Organic is rising up in new life in recent years, not only people rethink the
    relation between nature and human being, the environment protection and the healthy
    diet are thought as new attitude to new life. Therefore, more people keep closer to
    nature and advocate the simple life, furthermore, stay intergrowth and co-prosperity
    with land.
    The study, by usage in business model of Osterwalder & Pigneur (2010),
    interviewing with expert and applying LOHAS elements, builds up the LOHAS
    management model in organic farm. The type of LOHAS Intellectuality and the one
    of LOHAS Sensibility are found out as the management goal of organic farm.
    Especially healthy diet, environmental life and social responsibility are three key
    scopes in LOHAS Intellectuality while operating the LOHAS agriculture farm. And,
    LOHAS Sensibility is furthermore in sustainable development and spiritual growth as
    well.
    显示于类别:[經營管理學系 ] 博碩士論文

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