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http://asiair.asia.edu.tw/ir/handle/310904400/107769
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| Title: | Service Innovation of Pet Industry for Well-being |
| Authors: | Lin, Shi-ping |
| Contributors: | 經營管理學系 |
| Keywords: | pet industry;service innovation;business model;well-being |
| Date: | 2017 |
| Issue Date: | 2017-09-15 08:24:22 (UTC+0) |
| Publisher: | 亞洲大學 |
| Abstract: | A procedure is nowadays, the pet industry in Taiwan has evolved to compound business modes, but in which still very hard to find the customized model for specific groups of people, meanwhile, the pet business players should also consider to help the pet owners to obtain happiness from keeping pets, whereas they don’t. In this study, we will construct the new business mode for the sense of well-being from pet industry service innovation, the main theories come from the six sense of well-being dimensions of positive psychology by Ryff (1989), and the business model proposed by Osterwalder & Pigneur (2010), the target customers have different family life cycles.
The study found that the "young single period" target customers focus on the elements of "self-acceptance", "autonomy" and "personal growth" well-being service innovation, so the business strategy should satisfy the pet owners to grasp the whole planning and accompany with professional growth. The "young couple period" service innovation elements of target customers focus on " positive relation with others" and "personal growth", so the business strategy should provide pet owners enough experiencing, sharing and experiences. The "full nest period" target to focus on "environmental mastery " service innovation elements, so the business strategy should provide pet owners service of growth accompany with family members. The "empty nest period" target focus on "positive relation with others" and "environment control" sense of service innovation elements, so the business strategy should meet customized exclusive pets service demand. The "older single period" target focus on "life goal" feeling, so the business strategy should renew their life goals by keeping pets. |
| Appears in Collections: | [經營管理學系 ] 博碩士論文
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